This guide explains all the customer data that Brevo PushOwl syncs from your Shopify store.

Understanding these attributes helps you create targeted email and SMS campaigns.

Customer Properties Synced

Basic Information

Property	Description	Example
Email	Customer's email address	john@example.com
First Name	Customer's first name	John
Last Name	Customer's last name	Smith
Phone (SMS)	Customer's phone number for SMS	+1234567890
Company	Customer's company name	Acme Inc
Customer ID	Unique Shopify customer identifier	12345678
Shopify GID	Shopify's global ID for the customer	gid://shopify/Customer/12345678

Address Information

Property	Description	Example
Address Line 1	Primary street address	123 Main Street
Address Line 2	Apartment, suite, unit, etc.	Suite 456
City	Customer's city	New York
State/Province	State or province name	New York
Province Code	State/province code	NY
Country	Country name	United States
Country Code	ISO country code	US
ZIP/Postal Code	Postal or ZIP code	10001

Purchase History

Property	Description	Use Case
Order Count	Total number of orders placed	Target first-time vs. repeat buyers
Total Spent	Lifetime spending amount	Create VIP customer segments
Currency	Customer's preferred currency	Send pricing in their currency
Tax Exempt	Whether customer is tax exempt	B2B vs. B2C segmentation

Customer Engagement

Property	Description	Use Case
Tags	Shopify customer tags as comma-separated string (e.g., "VIP, Wholesale")	Segment by custom attributes
Shopify Customer Tags	Multiple choice tags for categorization	Create advanced segments
Note	Internal notes about the customer	Reference in support cases
Verified Email	Whether email has been verified	Target verified contacts only
Customer State	Account status (enabled/disabled)	Filter active customers

Marketing Consent

Property	Description	Sync Direction
Email Subscription Status	Whether customer accepts email marketing	Bi-directional (Shopify ↔ Brevo PushOwl)
SMS Subscription Status	Whether customer accepts SMS marketing	Bi-directional (Shopify ↔ Brevo PushOwl)

Timestamps

Property	Description
Shopify Creation Date	Original customer creation date on Shopify

Multi-Market Properties

If you use Shopify Markets for international selling:

Property	Description	Example
Locale	Customer's language preference	en-US, fr-FR, de-DE

Marketing Consent Explained

Configuring Consent Sync

You can configure how marketing consent syncs between Shopify and Brevo PushOwl from Settings → Synchronisation. On this page you can:

Choose the source of truth for marketing consent, either Shopify or Brevo
- Choose Shopify if you have customers on Shopify and no contacts on Brevo
- Choose Brevo if you have existing contacts on Brevo
Control the sync direction for marketing consent: configure which email and SMS subscription statuses sync from Shopify → Brevo and from Brevo → Shopify
Enable or disable reverse sync: toggle whether new contacts created in Brevo are automatically added to your Shopify store

How Consent Syncs

Brevo PushOwl maintains bi-directional sync for marketing consent:

Shopify to Brevo PushOwl:

When a customer subscribes or unsubscribes in Shopify, Brevo PushOwl is updated within seconds
The consent webhook updates email and SMS subscription status

Brevo PushOwl to Shopify:

When consent changes in Brevo PushOwl (via unsubscribe links, preferences), Shopify is updated
Email and SMS subscription status sync back automatically

Consent States

State	Meaning
Subscribed	Customer has opted in to receive marketing
Not Subscribed	Customer has not opted in (no action taken)
Unsubscribed	Customer previously subscribed but opted out
Pending	Awaiting confirmation (for double opt-in)

Double Opt-In (DOI)

For stores with double opt-in enabled:

Customers receive a confirmation email after subscribing
In Shopify, the consent status remains "Pending" until the customer confirms
In Brevo PushOwl, the contact is created as blocklisted until confirmation
Once the customer confirms, the status changes to "Subscribed" in both Shopify and Brevo PushOwl

For complete details on setting up and managing DOI, see our Double Opt-In (DOI) guide.

Custom Metafields (Advanced)

Brevo PushOwl can sync custom customer metafields from Shopify. This allows you to:

Sync loyalty points
Sync customer preferences
Sync custom attributes unique to your store

Supported metafield types:

Single line text
Number (decimal and integer)
Date and date/time
Boolean (true/false)
Category (single select values)
Multiple-choice (multiple values)

For setup instructions, see Attribute Mapping (Custom Metafields).

Customer Segmentation Ideas

By Purchase Behavior

First-time buyers: Order Count = 1
Repeat customers: Order Count > 1
VIP customers: Total Spent > $500
Lapsed customers: Last order > 90 days ago

By Location

Local customers: Country = United States, State = California
International customers: Country != United States
Specific locale: Locale = "fr-FR"

By Engagement

Verified contacts: Verified Email = true
Tagged customers: Tags contains "VIP"
SMS enabled: SMS Subscription = Subscribed

Sync Timing

Data Type	Sync Frequency
New customers	Near real-time
Customer updates	Near real-time
Marketing consent changes	Near real-time
Order count/total spent	Updated with each order

Managing Real-Time Sync

You can manage the real-time sync for each data type from Settings → Synchronisation. The Real-time Sync Status section shows the current sync status for each entity (Customers, Collections, Products, Product Variants, Orders) and allows you to stop or resume the real-time sync individually.

If you need to re-import your historical data, use the Resync button in the Historical Sync Status section on the same page.

Important Notes

Customers vs. Contacts: Customers created directly in Brevo PushOwl (e.g., through sign-up forms) don't automatically sync back to Shopify as customers. To enable this feature, enable the Reverse Sync option in Settings → Synchronisation
Deleted Customers: If you delete a customer in Shopify, they remain in Brevo PushOwl. You can manually remove them if needed. If you want them to remove automatically, please contact support.
Phone Number Uniqueness: A phone number can only be attached to one contact in Brevo PushOwl. If two customers in Shopify share the same phone number, only the first customer will be synced with that number during historical sync. The second customer will sync in real-time but without the phone number.
Phone Number Format: Phone numbers are normalized and include country codes for international SMS delivery.
Tag Limits: Brevo PushOwl supports a maximum of 250 customer tags per contact.