Brevo PushOwl tracks every step of your customer's purchase journey, from checkout to delivery. This enables you to send timely, relevant communications at each stage.

Order Data Synced

When an order is placed in your Shopify store, Brevo PushOwl captures comprehensive order details and syncs them to Brevo.

Brevo E-commerce Dashboard showing synced order count and revenue from your Shopify store.

Shopify → Brevo Order Field Mapping

Brevo Field	Source (Shopify Field)	Description
id	Order ID	Unique order identifier from Shopify
createdAt	created_at	When the order was placed (ISO 8601)
updatedAt	updated_at	Last order update time (ISO 8601)
status	financial_status	Financial status (paid, pending, refunded, etc.)
amount	total_price_set	Total amount charged
email	customer email	Customer email address
storeId	shop domain	Your Shopify store identifier
coupons	discount_codes	Applied discount/coupon codes (array)
billing.address	billing_address	Street address
billing.city	city	Billing city
billing.countryCode	country_code_v2	ISO country code (US, GB, etc.)
billing.postCode	zip	ZIP or postal code
billing.region	province	State or province
billing.phone	phone	Billing phone number
billing.paymentMethod	payment_gateway_names	First payment gateway from the list
products[]	line_items	Array of products in the order (see below)

Line Items (Products in Order)

Each product in the order is synced with:

Brevo Field	Description
productId	Shopify product ID
variantId	Specific variant ID (size, color)
quantity	Number of items ordered
price	Unit price per item

Example Brevo Order Payload

{
  "id": "5130945560673",
  "createdAt": "2024-06-01T08:30:00Z",
  "updatedAt": "2024-06-01T08:31:00Z",
  "status": "paid",
  "amount": 120,
  "email": "john.doe@example.com",
  "storeId": "my-shopify-store",
  "coupons": [
    "SUMMER20"
  ],
  "billing": {
    "address": "221B Baker Street",
    "city": "London",
    "countryCode": "GB",
    "postCode": "NW1 6XE",
    "paymentMethod": "shopify_payments",
    "region": "England",
    "phone": "+441234567890"
  },
  "products": [
    {
      "productId": "4596388036705",
      "variantId": "32137918021729",
      "quantity": 2,
      "price": 50
    }
  ],
  "metaInfo": {
    "gift_note": "Happy Birthday!",
    "customer_locale": "fr-CA",
    "presentment_currency": "CAD",
    "presentment_amount": 150.75,
    "market_id": "123456789",
    "market_handle": "canada"
  }
}

Multi-Market Orders (Shopify Markets)

For stores using Shopify Markets, orders include additional market-specific data in the metaInfo field:

metaInfo Field	Description	Example
customer_locale	Customer's locale (language-country)	"fr-CA"
presentment_currency	Currency shown to customer at checkout	"CAD"
presentment_amount	Amount in the customer's local currency	150.75
market_id	Shopify Market identifier	"123456789"
market_handle	Market handle/slug	"canada"
gift_note	Gift message (if applicable)	"Happy Birthday!"

This data enables you to personalize marketing communications based on the customer's market, language, and local currency.

Filtering orders by customer locale on the Brevo Dashboard to view market-specific order data.

Order Events

Brevo PushOwl tracks events throughout the order lifecycle, enabling automated communications at each stage. For checkout-level and browsing events captured on your storefront, see Onsite Behavioral Tracking.

Purchase Events

Event	Description	Use Case
Checkout Started	Customer began checkout	Abandoned checkout recovery
Order Completed	Order was fully processed	Thank you email
Order Paid	Payment was received	Payment confirmation

Fulfillment Events

Event	Description	Use Case
Order Confirmed	Seller confirmed the order	Processing notification
Order Label Printed	Shipping label was created	Shipping soon notification
Order Label Purchased	Shipping purchased	Preparation notification
Order In Transit	Order is being shipped	Shipping update
Order Out for Delivery	Package is out for delivery	Delivery day notification
Order Delivered	Package was delivered	Delivery confirmation
Order Ready for Pickup	Order ready for store pickup	Pickup notification
Order Picked Up	Customer picked up order	Pickup confirmation

Shipment Tracking Events

Event	Description
Carrier Picked Up	Carrier has the package
Attempted Delivery	Delivery was attempted but not completed
Order Delayed	Shipment is delayed
Order Failure	Delivery failed

Post-Purchase Events

Event	Description	Use Case
Order Cancelled	Order was cancelled	Cancellation confirmation
Order Refunded	Refund was processed	Refund confirmation

Event Data Properties

Each event includes rich data for personalization:

Contact Information

Customer email
Phone number
Customer ID (Shopify GID)
First and last name

Order Details

Order total
Products purchased (with images)
Discount codes used
Order status

Timestamps

Event date/time
Order creation date
Order update date

Sync Timing

Order Sync Speed

Event Type	Sync Speed
New orders	Near real-time
Order updates	Near real-time
Fulfillment updates	Near real-time
Refunds	Near real-time

Historical Orders

During initial setup, Brevo PushOwl syncs your historical order data:

Order History	Estimated Time
< 10,000 orders	30-60 minutes
10,000 - 100,000 orders	1-6 hours
100,000+ orders	6-24 hours

Automation Use Cases

Abandoned Checkout Recovery

Trigger: Checkout Started (no order within X hours)

Use synced checkout data to:

Show exact products left in cart
Include product images and prices
Offer discount codes to complete purchase

Order Confirmation Series

Trigger: Order Completed

Send immediate order confirmation
Include order details and line items
Provide estimated delivery information

Shipping Notifications

Trigger: Order In Transit, Out for Delivery, Delivered

Keep customers informed about shipping
Build anticipation for delivery
Reduce "Where's my order?" support requests

Post-Purchase Follow-up

Trigger: Order Delivered (+ delay)

Request product reviews
Cross-sell related products
Encourage repeat purchases

Win-Back Campaigns

Target: Customers with orders > 90 days ago

Use order history to:

Identify lapsed customers
Personalize based on past purchases
Offer incentives to return

Order Status Reference

Financial Status

Status	Meaning
pending	Payment not yet received
authorized	Payment authorized but not captured
partially_paid	Partial payment received
paid	Full payment received
partially_refunded	Partial refund issued
refunded	Full refund issued
voided	Payment voided

Fulfillment Status

Status	Meaning
unfulfilled	Order not yet shipped
partial	Some items shipped
fulfilled	All items shipped
restocked	Items returned to inventory

Important Notes

Order Data Retention

All historical orders are synced during initial setup
New orders sync in near real-time going forward

Refund Handling

Full refunds trigger the Order Refunded event
Partial refunds update the order status but may not trigger a separate event

Test Orders

Test orders (from Shopify's test payment gateway) are synced like regular orders
Consider filtering these in your segments

Order Metafields

Custom order metafields can also be synced. Contact our support team to enable order metafield syncing for your store.

Sync Your Shopify Data with Brevo PushOwl: Overview of all data sync capabilities
Product & Collection Sync: Product catalog, variants, and collections synced to Brevo
Onsite Behavioral Tracking: Checkout, cart, and browsing events on your storefront
Discount Code Sync: Syncing discount codes for recovery campaigns
Custom Events via Shopify Flow: Send custom events beyond standard order tracking
Attribute Mapping (Custom Metafields): Sync custom metafields from Shopify to Brevo

Sync Your Shopify Data with Brevo PushOwl

Customer Data Reference

Onsite Behavioral Tracking

Attribute Mapping (Custom Metafields)

Custom Events via Shopify Flow

Order & Event Tracking