Brevo PushOwl syncs your entire Shopify product catalog, including all variants and collections. This enables you to send personalized product recommendations, abandoned cart emails, and targeted campaigns based on what customers have browsed or purchased.

Understanding Products and Variants in Shopify

In Shopify, a product represents a single item you sell (e.g., "Classic Cotton T-Shirt"). Each product can have multiple variants, which are different versions of that product based on options like size, color, or material (e.g., "Blue / Large", "Red / Small").

A product holds the shared information: title, description, images, vendor, and product URL
A variant holds the specific details: its own price, SKU, inventory quantity, and optionally its own image

Brevo PushOwl syncs both products and their variants separately, so you can target customers at either the product level or the variant level in your campaigns.

Product Data Synced

Your synced products appear in Brevo under Commerce → E-commerce → Products. Each product shows its name, price, and SKU, confirming the sync is working.

Shopify → Brevo Product Field Mapping

Field	Type	Source (Shopify Field)	Description
id	string	admin_graphql_api_id	Numeric ID extracted from Shopify GID (e.g., gid://shopify/Product/8588301893684 → 8588301893684)
name	string	title	Product title from Shopify
url	string	handle	Constructed as https://{shop_domain}/products/{handle}
imageUrl	string \| null	image.src	Featured image URL, null if no image exists
sku	string	Same as id	Product ID (Shopify products don't have SKU at product level, only variants do)
metaInfo.description	string	Hardcoded	Always empty string ""
metaInfo.vendor	string	vendor	Product vendor/brand from Shopify
parentId	null	Hardcoded	Always null (products have no parent; only variants do)
price	float	First variant's price	First non-null price from variants array
categories	array<string>	collection[].id	Collection IDs the product belongs to (added post-transformation)

Example Brevo Product Payload

{
  "id": "8588301893684",
  "name": "Umbrella",
  "url": "https://na-new-product-model.myshopify.com/products/umbrella",
  "imageUrl": "https://cdn.shopify.com/s/files/1/0681/8640/6964/files/...",
  "sku": "8588301893684",
  "metaInfo": {
    "description": "",
    "vendor": "na-new-product-model"
  },
  "parentId": null,
  "price": 100,
  "categories": [
    "299005116468"
  ]
}

For stores using Shopify Markets, the product's metaInfo also includes locale-specific entries keyed by {language}-{country}-{currency}:

{
  "id": "8630762078296",
  "name": "Selling Plans Ski Wax",
  "url": "https://test-multi-markets-2.myshopify.com/products/selling-plans-ski-wax",
  "imageUrl": "https://cdn.shopify.com/s/files/1/0701/2768/1624/files/snowboard_wax.png",
  "sku": "8630762078296",
  "price": 9.95,
  "metaInfo": {
    "description": "",
    "es-ES-EUR": {
      "currency": "EUR",
      "name": "Planes de venta de cera para esquís"
    },
    "es-US-USD": {
      "currency": "USD",
      "name": "Planes de venta de cera para esquís"
    },
    "fr-FR-EUR": {
      "currency": "EUR",
      "name": "Vente de plans de fartage de ski"
    },
    "fr-US-USD": {
      "currency": "USD",
      "name": "Vente de plans de fartage de ski"
    }
  }
}

Variant Data Synced

Click any product to view its variants. Each variant displays its own price, SKU, and performance metrics.

Shopify → Brevo Variant Field Mapping

Each product variant is synced as a separate item in Brevo, linked to its parent product via parentId. In Shopify, price and inventory stock are stored at the variant level, not the product level.

Field	Type	Source (Shopify Field)	Description
id	string	admin_graphql_api_id	Numeric ID extracted from Shopify GID (e.g., gid://shopify/ProductVariant/123 → 123)
name	string	title + product_name	If variant title is "Default Title", uses product name; otherwise "{product_name} - {variant_title}"
url	string	Parent product's URL	Same as parent product URL (variants don't have their own URL in Shopify)
imageUrl	string \| null	image_id matched in images[]	Variant-specific image if available, otherwise falls back to product's featured image
sku	string	sku	Variant's SKU from Shopify (can be empty string)
metaInfo.description	string	Hardcoded	Always empty string ""
metaInfo.vendor	string	vendor	Product vendor/brand from parent product
metaInfo.inventory_policy	string	inventory_policy	Shopify inventory policy ("deny" or "continue")
metaInfo.stock	int \| null	inventory_quantity	Current inventory quantity
metaInfo.{locale-currency}	object	Shopify Markets	Market-specific pricing (see Market Fields below)
parentId	string	Parent product's id	Links variant to its parent product
price	float	price	Variant price (only added if non-null)
stock	int	inventory_quantity	Inventory quantity (only added if non-null)
categories	array<string>	collections[].id	Collection IDs the product belongs to

Market-Specific Fields (Shopify Markets)

When Shopify Markets is enabled, variant metaInfo includes market-specific pricing with keys in the format {language}-{country}-{currency} (e.g., en-MX-MXN, de-MX-MXN):

Field	Type	Description
metaInfo.{locale-currency}.price	float	Contextual price for the specific market
metaInfo.{locale-currency}.currency	string	Currency code for the market (e.g., MXN, USD, EUR)

Example Brevo Variant Payload

{
  "id": "46907529494580",
  "name": "Umbrella",
  "url": "https://na-new-product-model.myshopify.com/products/umbrella",
  "imageUrl": "https://cdn.shopify.com/s/files/1/0681/8640/6964/files/...",
  "sku": "",
  "metaInfo": {
    "description": "",
    "vendor": "na-new-product-model",
    "inventory_policy": "deny",
    "stock": 1000,
    "en-MX-MXN": {
      "price": 20,
      "currency": "MXN"
    },
    "de-MX-MXN": {
      "price": 20,
      "currency": "MXN"
    }
  },
  "parentId": "8588301893684",
  "price": 100,
  "stock": 1000,
  "categories": [
    "299005116468"
  ]
}

For stores with Shopify Markets, here's a variant with multi-market pricing:

{
  "id": "43648718930008",
  "name": "Selling Plans Ski Wax - Selling Plans Ski Wax",
  "url": "https://test-multi-markets-2.myshopify.com/products/selling-plans-ski-wax",
  "imageUrl": "https://cdn.shopify.com/s/files/1/0701/2768/1624/files/snowboard_wax.png",
  "price": 24.95,
  "parentId": "8630762078296",
  "metaInfo": {
    "description": "",
    "en-CA-USD": {
      "currency": "USD",
      "price": 24.95
    },
    "en-US-USD": {
      "currency": "USD",
      "price": 24.95
    },
    "es-ES-EUR": {
      "currency": "EUR",
      "price": 21.95
    },
    "es-US-USD": {
      "currency": "USD",
      "price": 24.95
    },
    "fr-FR-EUR": {
      "currency": "EUR",
      "price": 21.95
    },
    "fr-US-USD": {
      "currency": "USD",
      "price": 24.95
    }
  }
}

Collection Data Synced

Collections in Shopify are synced as Categories in Brevo. Products are automatically added to their respective categories during sync.

Shopify → Brevo Collection Field Mapping

Field	Type	Source (Shopify Field)	Description
id	string	admin_graphql_api_id	Numeric ID extracted from Shopify GID (e.g., gid://shopify/Collection/297582329008 → 297582329008)
name	string	title	Collection title from Shopify

Example Brevo Collection (Category) Payload

{
  "id": "297582329008",
  "name": "Automated Collection"
}

Product-Collection Relationships

Brevo PushOwl tracks which products belong to which collections, enabling you to:

Send campaigns about products in specific collections
Create segments based on collection interest
Recommend related products from the same collection

Sync Timing

Historical Sync

During the first sync, your entire catalog is imported:

Store Size	Estimated Time
Small	Under 30 minutes
Medium	Under 1 hour
Large	2 - 4 hours
Very Large	Up to 24 hours

Note: These times are approximate and may vary depending on the number of products, variants, and collections in your store.

Products and collections sync in this order:

Collections (categories) sync first
Products sync next
Product variants sync last
Product-collection relationships are then mapped

Real-Time Updates

After the historical sync, changes sync automatically:

Change Type	Sync Speed
New product created	Near real-time
Product title/price updated	Near real-time
New variant added	Near real-time
Collection created	Near real-time
Products added to collection	Near real-time

What Triggers a Product Sync?

Brevo PushOwl listens to these Shopify events:

Product Created: New products are immediately synced
Product Updated: Any change to product details triggers a sync
Collection Created: New collections are added as categories
Collection Updated: Collection names and products are updated

Using Product Data in Campaigns

Product Recommendations

Use synced product data to power:

Recently viewed: Show products customers browsed
Abandoned cart: Display exact items left in cart
Cross-sell: Recommend products from same collection
New arrivals: Feature recently added products

Dynamic Content

Insert product details dynamically in emails:

Product images
Current prices
Direct purchase links
Product names

Collection-Based Targeting

Target customers based on collection interest:

"Customers who viewed Summer Collection items"
"Customers who purchased from Sale collection"
"Customers interested in [Brand Name] products"

Product Images

Image Requirements

Product images synced to Brevo PushOwl must meet these constraints:

Maximum size: 5 MB
Accepted formats: JPEG, JPG, PNG, BMP, GIF

Best practices:

Use consistent image dimensions across products
Ensure featured images are set for all products
Variant images sync when available

Missing Images

If a product doesn't have an image:

The product still syncs (without imageUrl)
You may want to add images for better email appearance
Variant images fall back to the parent product image

Price Handling

Which Price Syncs?

Product level: First non-null variant price
Variant level: Actual variant price

Multi-Currency (Shopify Markets)

For multi-market stores:

Products sync with localized names per market in metaInfo
Variants sync with market-specific prices in metaInfo
Market keys follow the format {language}-{country}-{currency}
Customers see prices in their local currency when used in campaigns

Common Questions

Why isn't my new product showing up?

New products should sync within seconds. If not:

Check that the product is active/published in Shopify
Wait a few minutes and refresh
Check the Sync Overview guide for troubleshooting

Can I manually trigger a product sync?

Yes, you can manually trigger a product sync from the Settings → Synchronisation page.

Are draft products synced?

Only published/active products are synced. Draft products are excluded until published.

What about product metafields?

Custom product metafields can also be synced. Contact our support team to enable product metafield syncing for your store.

Sync Your Shopify Data with Brevo PushOwl: Overview of all data sync capabilities
Customer Data Reference: Customer fields and attributes synced from Shopify
Order & Event Tracking: Order data and lifecycle events including line items
Attribute Mapping (Custom Metafields): Sync custom metafields from Shopify to Brevo

Sync Your Shopify Data with Brevo PushOwl

Customer Data Reference

Order & Event Tracking

Onsite Behavioral Tracking

Attribute Mapping (Custom Metafields)

Product & Collection Sync