Brevo PushOwl allows you to create discount codes directly within the platform and use them in your email and SMS campaigns. Discount codes created in Brevo PushOwl are automatically synced to both Shopify and Brevo PushOwl.
The Discounts section in Brevo PushOwl where you can create and manage discount codes for your campaigns.
Creating Discount Codes in Brevo PushOwl
You can create discount codes from the Discounts section in Brevo PushOwl. Click Create discount to get started.
The Create Discount form showing configuration options including title, discount value, code generation, and fallback code.
Configuration Options
Setting | Description |
Title | Name for your discount (e.g., "Summer Sale 20%") |
Discount value | Percentage off or fixed amount off |
Number of codes to generate | How many unique codes to create |
Fallback code | A default code used if unique codes run out (e.g., ABCDE12345) |
Valid till | Optional expiration date for the discount |
Advanced settings | Additional configuration options |
Preview
When creating a discount, a preview panel shows:
Field | Description |
Fallback code | The default code that will be used as a fallback |
Sample code | An example of what generated unique codes look like |
Minimum purchase requirements | Any minimum order value or quantity |
Maximum discount uses | Usage limits (e.g., single use discount) |
How Discount Codes Sync
Discount codes created in Brevo PushOwl sync to both platforms:
Shopify: The discount code is created in your Shopify store so it can be applied at checkout
Brevo PushOwl: The code is available for use in your email and SMS campaigns
The Coupon collections page in Brevo showing synced discount codes with their imported count, remaining codes, and expiration status.
This ensures that when a customer receives a discount code via email or SMS, it works at checkout in your Shopify store.
Managing Discount Codes
Viewing Your Discounts
The Discounts page shows all your discount codes with:
Column | Description |
Discount name | The title of the discount |
Status | Active or Expired |
Available/total | How many codes are still available out of the total generated (e.g., 499/500) |
Action | View details for each discount |
You can filter discounts by tab: All, Active, or Expired.
The Discounts list page showing discount name, status, and available codes with Active and Expired filter tabs.
Single Code vs. Unique Codes
Single Code (e.g., SUMMER20)
Same code for everyone
Easy to remember and share
Good for broad promotions
Unique Codes (e.g., 2RKCTPBC, 5XJT9MNW)
Different code for each customer
Prevents code sharing
Better for exclusive or personalized offers
A fallback code is used if all unique codes are exhausted
Using Discount Codes in Campaigns
Once created, discount codes can be used in:
Email campaigns: Insert unique codes per recipient
SMS campaigns: Send personalized discount codes
Automations: Include codes in welcome series, abandoned cart recovery, win-back flows, etc.
Best Practices
Use unique codes for VIP offers: Prevents unauthorized sharing
Set usage limits: Control redemption volume
Monitor availability: Keep an eye on the Available/total count
Plan for expiration: Set clear end dates using the "Valid till" option
Set a fallback code: Ensure customers still receive a working code if unique codes run out
Syncing Shopify Discount Codes
By default, Brevo PushOwl does not sync discount codes from Shopify. If you need to import your existing Shopify discount codes into Brevo PushOwl, contact our support team to enable this feature.
Common Questions
Can I create discount codes in Brevo PushOwl?
Yes, the Discounts section in Brevo PushOwl lets you create discount codes directly. These codes are synced to Shopify automatically so they work at checkout.
Do discount codes created in Brevo PushOwl appear in Shopify?
Yes. When you create a discount code in Brevo PushOwl, it is automatically synced to your Shopify store.
Can I sync my existing Shopify discount codes to Brevo PushOwl?
This is not enabled by default. Contact our support team to enable Shopify discount code sync.
What happens when all unique codes are used?
If all unique codes have been distributed, the fallback code is used instead. Monitor the Available/total count on the Discounts page to ensure you have enough codes for your campaigns.
Can I use the same discount code in multiple campaigns?
Yes. Once created, you can use the same discount code or collection in as many campaigns as you like.
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