Segments is an enterprise feature. With this feature, you can divide your subscriber base into groups based on their behavior, device type, customer information, or anonymity. You can craft notifications specific to the particular group of subscribers that you want to market to.
This helpdesk will allow you to understand the Segments page to better use it. Other resources about segmentation on our helpdesk:
The Segments page has 3 tabs:
- Active: These are segments that are active/ available for you to use.
- In Progress: These are segments that are being processed by our backend.
- Archived: These are segments that are no longer in use, archived by you.
I want to send notifications to a new segment (like customers from the US). How can I do this?
Currently, our segmentation builder is in beta but will be launched soon. Until then, you can reach out to our team and they will help you set up your custom segment for you.