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Segmentation: Sending a Campaign to a Segment
Segmentation: Sending a Campaign to a Segment

Learn how to send a campaign to a specific segment of subscribers

Rojen avatar
Written by Rojen
Updated over a week ago

Segmentation is an Enterprise feature that allows you to send personalized campaigns to a very specific segment of your subscribers. This segment can be defined based on conditions set by you. Here are other resources about segmentation on our helpdesk:

How to Send Campaigns to Specific Segments

To send a campaign to a particular segment,

1. Click on ‘New Campaign’

2. On the 'Campaign Details' screen, click on the 'Segments' dropdown.

3. Click on the segment you want to send your campaign to.

4. Fill in the rest of the details of the campaign.

5. Once you’re satisfied with how the notification looks, click ‘Send’ or 'Schedule'.

I want to send notifications that address the customer by their first name. How can I do that?

This parameter is only effective with subscribers whose personal details are known i.e, identified subscribers.

Use the following parameter. You can change the fallback content ("WOW") to a word/phrase of your choice. This allows you to send a campaign with this parameter to all your subscribers. Those whose personal details are known, will receive a notification with their name while anonymous subscribers will see the fallback.

 {{customer.first_name | fallback: "WOW"}} 

NOTE: The count of subscribers in subscriber segments is calculated once every 6 hours (starting from 00:45 UTC). PushOwl also re-evaluates the segment before a campaign is sent to include any new subscribers.

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