A sale is attributed to PushOwl if a subscriber does a purchase within 72 hours after a push notification is delivered/clicked.
PushOwl borrows its revenue attribution model from Display Ads, where the primary purpose is to re-engage your customers. hence we use the impression based attribution for reporting. However we don't charge on revenue but consumption of impressions.
However, in case you want to setup revenue attribution via Google Analytics which is click based. PushOwl by default adds UTM parameters in all push notifications dispatched by our system. You can find detailed information about out UTM parameters here.
A step by step instruction to setup Google Analytics can be found here: Setup Google Analytics for PushOwl. Reports in Google Analytics might differ due the difference in attribution model.
Welcome notifications, Shipping notifications, and notifications triggered by integration partners (Fera.ai, Judge.me, Loox, etc.) are not considered for revenue attribution.