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Why am I seeing different revenue numbers on PushOwl and Google Analytics?
Why am I seeing different revenue numbers on PushOwl and Google Analytics?
Rojen avatar
Written by Rojen
Updated over a week ago

You may see different revenue numbers within your PushOwl dashboard and on Google Analytics. This is because the revenue attribution logic is different for both platforms.

Google Analytics attributes revenue based on clicks. On PushOwl, revenue attribution is view-based. A sale is attributed to PushOwl if a subscriber does a purchase within 72 hours after a push notification is delivered/clicked. Read more about revenue attribution on PushOwl.

If you're on the Enterprise plan, you can customize the attribution window and logic. Read how.

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