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The Complete Guide to PushOwl Opt-ins

Multi-Channel Subscriber Collection Made Simple

Nayan Kulshreshtha avatar
Written by Nayan Kulshreshtha
Updated yesterday

Transform casual browsers into engaged subscribers across all channels - without the complexity. PushOwl's unified opt-in system breaks the mold of traditional subscription collection. Instead of juggling separate tools for each channel, you get one seamless solution for web push, email, and SMS.

The Power of Unified Collection

Most stores struggle with a fragmented approach: one popup for email, another for SMS, and yet another for web push. PushOwl changes the game:

  • Single Flow, Multiple Channels: Collect all subscriber types in one elegant experience

  • Higher Conversion Rate: Less popup fatigue means more subscribers

  • Consistent Experience: One cohesive journey that respects your shoppers


How Multi-Channel Collection Works

The Popup Editor

Our powerful popup editor lets you create stunning forms that collect email and SMS subscribers:

  • Drag-and-Drop Simplicity: Design beautiful popups without code

  • Smart Targeting: Show different forms to different audiences

  • Mobile-First Design: Perfect experiences for every device

  • Advanced Triggers: Time your popups perfectly

  • Popup Setup Guide: Follow our step-by-step instructions to create and customize popups seamlessly through the Opt-in Forms dashboard.

Web Push Integration

Seamlessly combine push notification requests with your popup forms:

  1. Browser Prompt: The native permission request

  2. Custom Prompt: Your branded pre-permission dialog

  3. Flyout Widget: A subtle, always-available subscription option


Available Collection Methods

For Web Push

Choose your perfect combination of:

  1. Browser Prompt

    • Native browser permission request

    • Perfect for immediate subscription requests

    • Customizable timing

  2. Custom Prompt

    • Pre-permission dialog that explains value

    • Fully customizable design

    • Reduces block rates

    • Control over messaging and timing

  3. Flyout Widget

    • Subtle, persistent subscription option

    • Perfect for recovering blocked users

    • Customizable messaging

For Email & SMS

Design powerful popup forms using our editor: To start, navigate to PushOwl’s Opt-in Forms dashboard and select 'New Opt-in Form'. Then choose the 'Popup' option and customize its content, time delay, and visibility settings.

  • Beautiful Templates: Start with proven designs

  • Complete Customization: Match your brand perfectly

  • Smart Display Rules: Show the right message at the right time using our brand new trigger settings, inclusion and exclusion URLs, and multiple opt-ins


Creating Your Perfect Flow

  1. Choose Your Channels

  • Select which subscriptions to collect

  • Decide on single or multi-step collection

  • Set your priority channels

  1. Design Your Experience

  • Craft your popup design

  • Set up your web push prompts

  • Create a cohesive journey

  • Use the Opt-in Forms dashboard to select a template, customize its design, and configure advanced settings like time delay and visibility conditions.

  1. Set Your Rules

  • Define when forms appear

  • Choose your target audience

  • Set trigger conditions

Managing Your Subscriber Lists and Popups

Setting Up a New Subscriber List

  1. Navigate to the Contacts Menu in PushOwl.

  2. Go to the 'List' section and click on 'Add a New List'.

  3. Assign your opt-in forms to the specific list to streamline subscriber management.


Best Practices for Success

  1. Start With Value

  • Explain benefits clearly

  • Offer meaningful incentives

  • Show what subscribers get

  1. Perfect Your Timing

  • Test different triggers

  • Consider user journey stages

  • Avoid overwhelming visitors

  1. Monitor and Optimize

  • Track subscription rates by channel

  • Test different combinations

  • Refine based on results

Managing Subscriber Delays

  • Understand that there may be a short synchronization delay between a user subscribing and appearing on your list.

  • These delays are normal and typically resolve without manual intervention.

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