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Master the PushOwl Opt-in Editor
Master the PushOwl Opt-in Editor

Your Complete Customization Guide

Anand avatar
Written by Anand
Updated over a month ago

Ready to create subscription experiences that perfectly match your brand? PushOwl's new editor puts powerful customization at your fingertips. Whether you're designing popups for email and SMS or crafting the perfect custom prompt for web push, here's everything you need to know.


Part 1: Email & SMS Popup Customization

Core Design Elements

Layout & Structure

Fine-tune your popup's foundation:

  • Adjust width and height for perfect proportions

  • Set custom spacing for balanced content

  • Apply border styling with custom thickness and radius

  • Define theme colors that flow throughout your design

Pro Tip: Start with your theme colors first – they'll automatically apply across your entire opt-in for consistent branding.

Text & Form Fields

Text Customization

Make every word count:

  1. Click any text element

  2. In the content panel, you'll find:

    • Text editing options

    • Color selection

    • Alignment controls

    • Font styling

Form Field Styling

Create beautiful, functional forms:

Input Fields

  • Style your input boxes

  • Add clear labels

  • Customize placeholder text

  • Choose perfect colors for:

    • Background

    • Text

    • Labels

    • Placeholders

Buttons

  • Craft compelling button text

  • Style button appearance

  • Adjust colors for:

    • Background

    • Text

    • Hover states

GDPR Compliance

PushOwl opt-ins support GDPR compliance by default

  • Toggle consent field visibility

  • Customize consent messaging

  • Adjust checkbox styling

  • Perfect the legal text appearance

Image Management

Make your opt-ins visually stunning:

  • Upload unique images for each step

  • Adjust image positioning

  • Fine-tune focus areas

  • Control zoom levels

  • Option to remove images entirely

Pro Tip: PushOwl provides default images, but custom imagery can significantly boost conversion rates.


Part 2: Web Push Custom Prompt Styling

The Three Core Elements

1. Image

  • Upload your brand imagery

  • Adjust positioning

  • Control size and scaling

2. Content

  • Edit main message

  • Customize supporting text

  • Adjust text styling and colors

3. Buttons

  • Craft compelling CTAs

  • Style accept/decline buttons

  • Customize button colors

Advanced Features

Contact Attributes

Collect valuable customer data:

  • Add custom fields

  • Gather third-party data

  • Create personalized experiences

  • Track additional customer information

Theme Management

Create consistent branding:

  • Set global color schemes

  • Define standard styling

  • Maintain brand consistency

  • Easy theme switching


Best Practices for Success

  1. Design for All Devices

    • Preview on multiple screen sizes

    • Ensure text is readable

    • Check button sizes for touch

    • Test full subscription flow

  2. Keep It Clean

    • Don't overcrowd your design

    • Use white space effectively

    • Keep forms simple

    • Focus on key messages

  3. Test and Refine

    • Preview all changes

    • Test on different browsers

    • Check all interactive elements

    • Verify form submissions


Publishing Your Work

Ready to go live?

  1. Review all customizations

  2. Test the complete flow

  3. Preview on multiple devices

  4. Click the "Publish" button

Important: Your opt-in won't be active until you hit publish – don't forget this crucial final step!


Coming Soon

Exciting features on the horizon:

  • Advanced positioning options for desktop and mobile

  • Mobile image support

  • More customization options

  • Enhanced mobile controls

Pro Tip: While waiting for mobile image support, focus on creating clean, text-focused designs for mobile users.

Need help perfecting your opt-in design? Our support team is here to help you create the perfect subscription experience.

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