PushOwl, as part of Brevo, provides a seamless migration experience from Klaviyo to Brevo.
Overview of Migration Services
PushOwl/Brevo makes it straightforward to transfer your profiles from Klaviyo to Brevo. Data migration includes automatic sync of your Klaviyo lists and segments into PushOwl & Brevo with all the customer profiles created in Brevo as contacts. The subscription status is maintained as per what we fetch from Shopify, however.
The PushOwl x Klaviyo integration allows you to sync customer data and automate personalized email/SMS marketing campaigns. Engage effectively with your customer base using Klaviyo's robust email and SMS marketing features directly integrated with your e-commerce operations.
Steps for Migrating Profiles
Follow these steps to ensure a smooth migration from Klaviyo to Brevo:
Synchronize Klaviyo with Shopify: Ensure that your Klaviyo account is synced with Shopify. This ensures that customer tags and subscription statuses are accurate and up-to-date.
Log in to PushOwl Dashboard - Access your PushOwl dashboard and log in with your credentials.
Navigate to Integration Settings In your PushOwl dashboard, click on Settings. Under Settings, select Integrations.
Activate Klaviyo Integration Find the "Klaviyo" tile in the integrations section. You will be prompted to enter an API token generated from the Klaviyo account.
Generate Klaviyo API Token: Steps to Create a New API Key in Klaviyo. Log in to your Klaviyo account. Go to Integrations → Developer → Manage API Keys. Click Create Private API Key (Custom Scopes) and provide a meaningful name to easily identify its purpose (e.g.
PushOwl migration).Set the following required API permissions for smooth integration:
Permission | Used for |
Read Accounts | Validate the connection |
Read Lists | Sync lists and list members |
Read Profiles | Sync profile fields (required when lists exist) |
Read Segments | Sync segments and segment members |
Read Subscriptions | Map email/SMS consent to Brevo |
Read Templates | Template sync (optional until you use Templates Sync) |
Click Activate to finalize the API key setup.
Copy the generated API token and paste it into the PushOwl integration setup panel.
Important Considerations
Data Discrepancies
Please note that Klaviyo to Brevo syncs might show data discrepancies due to:
Invalid contacts (e.g., malformed emails, invalid SMS numbers).
Duplicate contacts
Default Field Mapping
The integration uses default mapping for syncing standard contact fields. Custom field mapping or advanced configurations are not supported directly in the UI.
Subscription Status Sync
The integration checks whether each contact is subscribed or unsubscribed to email and SMS in Klaviyo and syncs that status to Brevo. Opt-out choices are preserved during the migration.
Attribute Explanation
All available Klaviyo profile properties are synced to Brevo as custom attributes.
Standard Attributes
Brevo Attribute | Description |
FIRSTNAME | Customer first name |
LASTNAME | Customer last name |
SMS | Customer phone number |
CUSTOMER_ID | External customer ID |
LOCALE | Customer locale |
COUNTRY | Customer country |
CITY | Customer city |
ZIP | Customer zip code |
COMPANY | Customer organization/company |
TITLE | Customer job title |
IMAGE | Customer profile image URL |
Activity Timestamps
Brevo Attribute | Description |
CUSTOMER_CREATED_AT | Date the profile was created in Klaviyo |
CUSTOMER_UPDATED_AT | Date the profile was last updated in Klaviyo |
KLAVIYO_LAST_EVENT_DATE | Date of the contact's most recent activity |
Location Attributes
Brevo Attribute | Description |
ADDRESS_1 | Street address line 1 |
ADDRESS_2 | Street address line 2 |
STATE | State or region |
TIMEZONE | Customer's local timezone |
IP | Last known IP address |
LATITUDE | Geographic latitude |
LONGITUDE | Geographic longitude |
Consent & Suppression Attributes
Brevo attribute | Description |
KLAVIYO_CAN_RECEIVE_EMAIL_MARKETING
| yes / no based on property "can_receive_email_marketing" |
KLAVIYO_CAN_RECEIVE_SMS_MARKETING | yes / no based on property "can_receive_sms_marketing" |
KLAVIYO_IS_EMAIL_SUPPRESSED | HARD_BOUNCE, or USER_SUPPRESSED |
KLAVIYO_IS_SMS_SUPPRESSED | HARD_BOUNCE, or USER_SUPPRESSED |
KLAVIYO_ACCEPTS_MARKETING | yes / no based property - "Accepts Marketing" |
KLAVIYO_EMAIL_SUPPRESSION_DATE | ISO timestamp from first qualifying email suppression |
KLAVIYO_SMS_SUPPRESSION_DATE | ISO timestamp from first qualifying SMS suppression |
Troubleshooting
Symptom | Likely cause | Fix |
Activation unsuccessful. Review key permissions. | Token missing Accounts/Lists/Profiles access | Recreate key with required scopes |
Sync already in progress | Overlapping job | Wait; check Contacts Sync modal |
Sync unsuccessful. Review key permissions. | Token revoked or scopes changed | Update key in Klaviyo; re-activate |
Sub Account not found | Brevo not linked | Complete Brevo setup |
Counts lower than Klaviyo | Invalid contacts skipped | Expected; audit Klaviyo list quality |