How to Resolve Account Suspension Issues Caused by Poor Email metrics or Subscriber List Quality
Having your account suspended can be disruptive, especially when it stems from email or subscriber list issues such as high bounce rates or spam trap risks. This article explores the common causes of such suspensions and provides practical solutions to resolve them.
Introduction to Account Suspension Causes
Account suspensions are often triggered by poor list quality or poor engagement metrics. Key issues include:
High volume of invalid or bounced email addresses (high hard bounce)
Elevated spamtrap risks linked to outdated lists
High unsusbcribe or spam complaint rate
Maintaining a healthy list and ensuring effective engagement are crucial to avoid suspensions.
Good to know: Spam traps are secret addresses designed to catch spammers. While cleaning services can remove known or recycled traps, they cannot identify pristine traps (addresses that were never valid), which are often the most damaging to your sender reputation.
Steps to Resolving the Suspension
To get your account back in good standing, follow these steps:
1. Clean Your Contact or Subscriber List
Use reputable email list cleaning tools to remove invalid entries and improve deliverability. Tools like NeverBounce, ZeroBounce, Verifalia, can help identify:
Invalid email addresses
Domains with no valid MX records
High-risk entries like spam traps (Note: While list cleaning improves list accuracy, it cannot entirely eliminate spam traps).
After cleaning, re-import the updated list into your email or subscriber platform for future campaigns or automations.
2. Segment Subscribers Based on Engagement
Segmenting your subscribers into smaller, highly engaged groups can improve performance metrics and reduce risks. Here’s how to do it:
Build engagement-based segments, such as: - Subscribers added within the last 1–3 months - Subscribers who placed an order recently or clicked an email
Start sending campaigns to the most engaged segment (e.g., created in the last month).
Gradually expand to less recent segments while monitoring campaign performance. For instance: - Send your campaign to the “last 2 months” segment and exclude the “last 1 month” group to avoid duplicates.
By analyzing engagement metrics for each segment, you can identify those that drive acceptable performance and continue targeting these audiences.
3. Reactivate Your Account
If your account is already suspended, most platforms provide an option to request reactivation. On PushOwl & Brevo, for instance:
Click on the “Reactivate Account” option after confirming that your lists have been cleaned, or,
Simply reach out to the PushOwl support team to get your account reinstated.
Proactive Strategies to Avoid Future Suspensions
To maintain account health and avoid similar issues in the future:
Regularly update and clean your contact lists using hygiene tools.
Avoid purchasing third-party lists, as they often include outdated or spam-trap-prone data.
Engage with subscribers consistently and provide value in your messaging to boost activity.
Monitor deliverability metrics closely: Spam Complaint Rate (aim for <0.1%), Hard Bounce Rate (aim for <1%), and Unsubscribe Rate (<0.25% ideal average in e-commerce).
Always use a Double Opt-In process for new subscribers. This verifies that the email address is valid and that the owner genuinely wishes to receive your emails, preventing many hard bounces and initial spam complaints.
Maintaining good practices for list hygiene and engagement is essential for long-term sender reputation and platform compliance.