Want to organize your subscribers based on their preferred communication channel? PushOwl's integration with Brevo lets you automatically sort subscribers into different lists. Here's your complete guide to setting it up.
Setting Up Your Brevo Lists
Step 1: Create Channel-Specific Lists
Log in to your Brevo account
Navigate to Contacts > Lists
Create separate lists for each channel:
email_subscribersfor email contactssms_subscribersfor SMS contacts
(Optional) Organize these lists in a folder for better management
Configuring PushOwl Optins
Step 2: Connect Lists to Your Optin
Open your PushOwl dashboard
Navigate to the Optins section
Select your optin or create a new one
In the flow panel:
Select Email channel
Click 'Config' in the opt-in preview
Choose 'Subscriber List'
Select
email_subscribersfrom the dropdown
Repeat for SMS:
Select SMS channel
Click 'Config'
Choose 'Subscriber List'
Select
sms_subscribers
Click 'Publish' to make your changes live
That's it! Your subscribers will now automatically be sorted into the appropriate lists based on their channel preferences.
Real-World Example: Holiday Marketing Campaign
Here's how a merchant might use channel-specific lists for their Black Friday campaign:
The Setup
Create three Brevo lists:
black_friday_emailblack_friday_smsblack_friday_both
The Strategy
Configure your PushOwl optin to:
Add email-only subscribers to
black_friday_emailAdd SMS-only subscribers to
black_friday_smsAdd multi-channel subscribers to
black_friday_both
The Execution
Now you can:
Send early-access codes via SMS for immediate action
Share detailed gift guides via email
Give extra perks to multi-channel subscribers
Track conversion rates by channel
Pro Tips for
Use Clear List Names: Make your lists easily identifiable with consistent naming conventions
Regular Cleanup: Review and update your lists monthly to maintain engagement
Test Before Launch: Send a test subscription to verify correct list assignment
Monitor Metrics: Track which channels drive better engagement and adjust your strategy
Segment Further: Consider creating sub-lists based on products, categories, or customer behavior
Common Questions
Q: Can a subscriber be in multiple lists?
Yes! Subscribers who opt in to multiple channels can be added to several lists.
Q: What happens if I delete a list in Brevo?
Make sure to update your PushOwl optin configuration to prevent subscription errors.
Q: Can I change lists after setup?
Yes, you can modify list assignments anytime through the PushOwl dashboard.
Need help setting up your lists? Our support team is ready to assist you!