Subscriber tagging helps you organize and segment your audience based on how they joined your list. This guide explains how to set up subscriber tagging in your PushOwl forms and make the most of this feature.
Setting up subscriber tags
For new forms
Create a new popup or embedded form
Click on "Configure" in the form editor
Select the "Tagging" option
Enter a new tag name or select from existing tags
Complete your form setup and publish
For existing forms
Go to your Forms dashboard
Select the form you want to modify
Click "Configure"
Select "Tagging"
Add or modify tags as needed
Save and republish your form
How tagging works
When a visitor subscribes through a form with tags:
The tag is automatically attached to their subscriber profile
This happens instantly at the moment of subscription
The tag will persist even if you modify the form later
Multiple tags can be associated with a single subscriber
Using tags for segmentation
Tags are powerful tools for creating targeted marketing campaigns. Here are some practical ways to use them:
Track promotional response
Tag subscribers based on the offer that converted them:
"Holiday_25_Off" for holiday promotion signups
"Free_Shipping_Offer" for shipping promotions
"New_Collection_Preview" for product launch subscribers
Creating segments in Brevo
Once your subscribers are tagged, you can create powerful segments in Brevo:
Go to your Brevo dashboard
Navigate to Contacts > Lists & Segments
Create a new segment
Use tags as filter criteria
Combine multiple tags for precise targeting
For example, you could create a segment of subscribers who:
Signed up during your holiday promotion
Haven't made a purchase yet
Are interested in new product launches
This allows you to send highly targeted campaigns to specific subscriber groups based on their interests and behaviors.
Best practices
Use Consistent Naming: Create a naming convention for your tags (e.g., "Source_", "Promo_", "Interest_")
Document Your Tags: Keep a record of what each tag means and when it was implemented
Regular Cleanup: Periodically review and remove unused tags to keep your system organized
Test Before Launch: Always test your tagged forms to ensure tags are being applied correctly
Plan Your Segments: Think about how you'll use tags for segmentation before creating them
Common questions
Q: Can I add multiple tags to one form?
A: Yes, you can add multiple tags to a single form.
Q: Can I change tags after subscribers are collected?
A: Yes, but changes will only apply to new subscribers. Existing subscribers will retain their original tags.
Q: Will removing a tag from a form affect existing subscribers?
A: No, existing subscribers will keep their tags even if you remove the tag from the form. By effectively using subscriber tagging, you can create more targeted and personalized marketing campaigns that drive better engagement and conversion rates.