Creating Custom Attributes
From the Opt-ins Page
Navigate to the Forms section of Opt-ins
Click the "Create Attribute" button
Enter a unique name for your attribute (e.g., "GENDER")
Select the attribute type:
Category: For predefined options (e.g., gender, size)
Text: For free-form text input
Number: For numerical values
Date: For calendar dates
For category type, enter your predefined options
Click "Create" to save your attribute
From the Subscribers Page
Go to the Subscribers section
Click "Create Attribute"
Follow the same steps as above
Adding Attributes to Forms
In your form editor, click "Add Attribute"
Select your created attribute from the dropdown
Customize the display options:
For Category type: Choose between dropdown or radio buttons
For Radio buttons: Select vertical or horizontal orientation
Adjust styling options in the right sidebar
Publishing Your Form
Once you've set up your custom attributes and configured your opt-in form:
Review all form elements and attributes
Ensure attribute display options are configured as desired
Click the "Publish" button in the top right corner
Your form is now live and will begin collecting third-party data
Note: You can pause data collection at any time by unpublishing the form.
Viewing Custom Attribute Data
Navigate to the Contacts page
Click "Customize Columns"
Click "Select Attribute"
Search for your attribute name
The selected attribute will appear as a new column
Using Custom Attributes for Targeting
Custom attributes enable sophisticated segmentation for targeted marketing. Here's a practical example using gender-based targeting:
Creating Gender-Specific Lists
Navigate to Brevo
Create two lists:
"Women's Collection Subscribers"
"Men's Collection Subscribers"
Set filter conditions based on the GENDER attribute
Save your lists
Example Marketing Scenarios
Seasonal Collections:
Send women's summer collection previews to female subscribers
Target male subscribers with men's winter wear promotions
Size-Based Targeting:
Notify subscribers when their size is back in stock
Send exclusive offers for specific size ranges
Important Notes
Attribute names must be unique
Attributes sync automatically with Brevo
Data is accessible in both PushOwl and Brevo
Changes to attribute configuration don't affect existing data
Custom attributes can be used across multiple forms
Best Practices
Plan Your Attributes:
Consider what information will be most valuable
Think about how you'll use the data before collecting it
Keep Forms Concise:
Don't ask for too many attributes at once
Prioritize must-have information
Use Clear Labels:
Make attribute names descriptive
Use consistent naming conventions
Regular Data Review:
Monitor attribute completion rates
Analyze which attributes drive engagement
Common Questions
Q: Can I modify attribute options after creation?
A: You can add new options, but existing options cannot be modified to maintain data integrity.
Q: Will existing subscribers see forms with new attributes? A: Yes, but you may want to create segments to target only subscribers missing specific attributes.
Q: How many custom attributes can I create?
A: While there's no strict limit, we recommend keeping attributes focused and relevant to your marketing needs. Custom attributes provide powerful capabilities for understanding and segmenting your audience. By collecting relevant third-party data, you can create more personalized and effective marketing campaigns that resonate with specific customer segments.