Skip to main content
All CollectionsIntegrations
How to create a Welcome Email via the Shopify Email app
How to create a Welcome Email via the Shopify Email app

Crafting a Memorable First Impression: A Step-by-Step Guide to Creating a Welcome Email automation with the Shopify Email App

Rojen avatar
Written by Rojen
Updated over a week ago

PushOwl automatically syncs your email subscriber’s data with your Shopify store which enables you to set up a welcome email automation for customers who subscribed through our email popups.

When customers subscribe through the PushOwl opt-in popup, they will be automatically added the tag “Pushowl” as you can see in the picture below.

To set up welcome email automation for subscribers via the Shopify Email app, you just need to follow the steps below -

Step 1:

Go to your Shopify adminMarketingAutomations → click Create automation button → click Create custom automation button

💡 Shopify’s default automation “Welcome new subscriber” won’t work with PushOwl as it is only meant for Shopify’s own email sign-up form and not for any third-party apps.

Step 2

Select Shopify Triggers → select Customer createdadd another conditionadd criteria → select Customer → select tags → set as includes Pushowl

Step 3

Add an action → select Shopify Actions → select Send marketing email → select and edit the email template to your needs → after that, don't forget to turn on the workflow

By following the simple steps above, you can create a personalized and inviting experience that resonates with your customers. In a nutshell, crafting a warm welcome for your PushOwl email subscribers through Shopify Email is a breeze. Cheers to building meaningful connections with your audience!

💡 If you have any questions or concerns, feel free to reach out to us via the in-app live chat or at

Did this answer your question?