Advanced Reporting

See what's new to reporting for web push notifications— detailed on-page stats, order data, email reports, and customizing attribution.

Rojen avatar
Written by Rojen
Updated over a week ago

Tracking the performance of your web push marketing efforts is crucial. We're constantly adding new features to help you track and optimize your clicks and revenue via web push notifications.

Here's what is new in reporting:

For all merchants:

For Business Plan merchants:

  • Create and manage email reports: For all campaigns, you can customize your report for a specific time range and receive the report on a recurring basis in your email inbox.

    Note: You can only pull up the report for a specific campaign for the last 24 hours.

For Enterprise Plan merchants:

  • Customize revenue attribution window: You can now customize how revenue is attributed to your web push notifications with specific time ranges and a custom attribution window. These customized settings will reflect across your PushOwl dashboard, and you can receive the report repeatedly in your email inbox.

View overall data easily

You can get an overview of how your web push marketing performs across the dashboard and easily filter your data.

  • View high-level data on crucial pages like Campaigns, automation, and specific automation features as well.

  • Filter your data on the dashboard based on specific dates, segments, etc to easily analyze your performance.

Note: Merchants on the Business plan can filter their campaigns, automation, and subscribers by date.

Detailed Subscriber Data on Homepage

You can view and filter your subscriber data based on time range and get an overview of your subscriber distribution by region. You can send this subscriber data as a report or even set up a recurring report to be sent to your email.

To set up a report for your subscriber data,

1. On your Homepage, click on 'Save Report' above the subscriber growth graph.

2. Rename the report, choose which emails to send it to, and select if you would like a recurring report.

3. Click on 'Save' if you want to set up a recurring report or click on 'Save and Send' to set up the report and receive it via email instantly.

Attributed Orders for Campaigns

You can generate the order data report via the campaigns page to see attributed orders for campaigns. Here's how:

1. Click on 'Campaigns' from your PushOwl dashboard.

2. Click on the menu icon to expand the dropdown.

3. Select 'Send order data' from the dropdown list.

4. You can rename the report, choose your preferred attribution window, and add recipients to send the attributed orders report to. Click on 'Send' once done.

Detailed Data for Automation

View a breakdown of how different reminders for Abandoned Cart Reminders and Browse Abandonment Notifications perform.

To view orders attributed to your abandoned cart or browser abandonment notification, click on the second tab within the automation 'Order Data'. Click on "Save Report" to get a full list of orders attributed to your abandoned cart notifications.

Create and Manage Email Reports

Now, you can create and set up reports to be sent to your email and even set up recurring reports to be sent to your email. Here are the different types of reports you can save across the dashboard:

  • Subscriber gain and distribution by region report from the Homepage

  • Campaign performance report from the Campaigns page

  • All Automation performance reports from the Automation page

  • Specific automation performance reports from the specific pages

Besides the subscriber data report, the other email reports allow you to select your custom revenue attribution window. Here's how you can create and set up these reports to be sent to your email:

1. Click on 'Save Report' on the page whose performance you want to receive via email.

2. Fill in the specific details for your report based on your preference.

  1. Name of the report: Enter a name for your report for easy reference.

  2. Select time range: Choose the time range for when your web push campaigns/notifications were sent.

  3. Select attribution window: You can choose the type of attribution (click-based on impression-based) and the time frame for attribution. By default, the settings for this is based on the custom revenue attribution window you've set up which can be changed while creating the report.

  4. Set as recurring email report: Check "Set as recurring Email report" to receive the report frequently. You can choose how often to receive the report (weekly, monthly, etc) on a specific calendar month.

  5. Recipients: Enter the email addresses you would like the report to be sent to.

3. Click on 'Save' if you want to set up a recurring report or click on 'Save and Send' to set up the report and receive it via email instantly.

You can view all your previously sent and recurring reports on the 'Settings' page under the 'Reports' tab.

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