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Adding Placeholders in Web Push Campaigns
Adding Placeholders in Web Push Campaigns

Understand how to add placeholders in your web push campaigns to personalize it.

Rojen avatar
Written by Rojen
Updated over a week ago

Use these placeholders to personalize your web push notifications. Add these placeholders within your web push campaign to make your push notifications more personal.

How to Add Placeholders

You can add the placeholder within the title or the message as shown below. Change the fallback according to your message. The dashboard's preview will only show the placeholder in raw format. The actual values (e.g. first names) and fallbacks will be inserted when sending the push notifications.

This is how your web push notification would look, with the placeholder and with the fallback:

General Placeholders:

1. {{ customer.first_name | fallback: "WOW" }} -  Placeholder for the name of the subscriber. If the subscriber is anonymous and their name is not in your database, they will see the fallback text.

Product-specific placeholders (Abandoned Cart Recovery, Browse Abandonment, Price Drop and Back in Stock Alert):

1. {{product_name}} - Placeholder for the name of the product that the visitor has subscribed to or that is used as the main product in the automaton.

2. {{current_price}} - Placeholder that shows the price of the product selected as the main product in the automaton. You can put the currency in which the price should be represented, in the title or description fields of your automation settings.


For Price Drop Alerts:

1. {{subscribed_price}} - Placeholder that shows the original price of the product when the visitor first subscribed to alerts about it.

2. {{current_price}} - Placeholder that shows the new price of the product after the price drops.

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