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Difference between web push notifications, app notifications, and on-site messages
Difference between web push notifications, app notifications, and on-site messages

Understand the difference between web push notifications, pop-ups, and other similar marketing messages

Rojen avatar
Written by Rojen
Updated over a week ago

What are web push notifications?

Web push notifications are notifications that your website visitors can subscribe to.

  • Sent via browser.

  • The appearance of the notification is based on the browser that the subscriber opted in from.

  • No app install required

  • Web push notifications are sent to the device that the subscriber used to opt-in.

  • The subscriber does not need to be on the website for them to receive the notification.

What are app push notifications?

App push notifications are notifications that app users receive.

  • Sent via the app

  • App install required

  • App notifications are automatically sent since devices by default turn 'on' notifications for the user.

  • The app user does not need to be on the app for them to receive the notification.

What are on-site messages?

On-site messages are notifications that are shown within the app/screen while the user is active within the app. This includes pop-ups that we commonly see for email signups and live sales notifications that you see on the site.

  • These messages are triggered to be shown to the user.

  • User needs to be on the website to see the message.

  • It is not dependent on device.

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