It's common for a shopper to browse a store online and pick the perfect item only to find that it is out of stock. With Back in Store Alerts, you can let these eager visitors subscribe to your product so they can purchase it when it's back in the store.

Here's the workflow showing how you can send back-in-stock alerts to your subscribers:

1. Set up the Back in Stock automation on your dashboard.

2. A visitor opts in for back in stock alerts via flyout widget, custom button, or with the Now Back in Stock integration.

3. The subscribers are added to the back in stock ‘Waitlist’. This Waitlist can be viewed on the the ‘Back In Stock Alert’ page.

4. When the inventory for the sold out product is increased to more than 0, PushOwl will automatically send out the back in stock alert to the subscribers who wanted to be notified.

Enabling Back in Stock Alerts

1. Select 'Automation' and click on 'Back in Stock.'

2.  Click on the switch next to Back in Stock to enable it.

3. Click on 'Edit this Notification' to customize the message.

4. Click on ‘Done’ after you edit the notification to your liking.

Note: Do not change the parameter {{product_name}}  since this is a placeholder for the name of the product that the visitor subscribed to.

Note: If the checkout element is enabled on sold out products, the Back in Stock automation will not function.

Customizing the Back in Stock Widget

This widget allows visitors to subscribe to be alerted about a product's availability.

To customize this widget, scroll down to find the Flyout Widget Content on the ‘Back In Stock Alert’ page. Edit the following .

1. Message (before subscription): Visitors see this message on a product page when it’s sold out.
2. Yes Button: This button is a call-to-action to get the visitor to subscribe.
3. Message (after subscription): This is a confirmation message shown after subscribing.


On your Back in Stock page, you can view a report of subscribers who opted into your back in stock alert.

1. Impressions: Number of subscribers who successfully received the notification.

2. Clicks: Number of subscribers who clicked on the notification.

3. Revenue: Total value of purchases made after subscribers clicked on the notification.

4. Waitlist: View a list of products and the number of people waiting for the product to be restocked.

5. Completed: Products that are back in stock are shown here with the number of subscribers who viewed and clicked on your alert.

Opting Into Back in Stock Alerts

You can set up the option for visitors to subscribe to alerts in 3 ways:

1. Flyout Widget

This is the default method for visitors to subscribe to alerts. When someone visits a product page, and the item is sold out, they can see a bell icon on the bottom left corner of the screen. When it's clicked, a flyout widget appears, and visitors have the option to subscribe.

2. Now Back in Stock Integration

The integration between PushOwl and Now Back in Stock allows you to manage and send alerts about back in stock products through different channels- emails, SMS, and push notifications- from a single platform. This is how the Now Back In widget looks on the online store.

To set up the integration, follow these steps.

3. Custom button

If you want to create a native design element which matches the theme of your online store, you can create a custom button for back in stock subscriptions. Read more here for information on how you can implement this.

Frequently Asked Questions

1. If someone opts in for back in stock alert, will they be able to receive other notifications as well?

Yes. When someone opts in for back in stock notifications, they automatically become a store subscriber. This means that they will receive other notifications (including campaigns, abandoned cart reminders, and other automated notifications) sent from your store.

2. Will a subscriber who has opted in to receive alerts about a product's availability receive a notification every time the product is back in stock?

No. Whenever someone subscribes to back in stock alerts to any product, they will receive the alert only the first time you restock the product after they've subscribed. If they want to receive notifications about the product's availability again, they need to re-subscribe to the back in stock alert the next time the product is sold out.

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