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What are Web Push Notifications?

Discovering a new way of marketing

Rojen avatar
Written by Rojen
Updated over a week ago

You’ve undoubtedly seen push notifications before. Every day, your phone receives countless messages from apps you use. Web push notifications are quite similar but with a couple of crucial advantages - you don't need a mobile app for your online store, and you can send notifications to both desktops and mobiles!

Push Notifications are a compelling and straightforward form of communication for online stores. These notifications do far more than update subscribers about new offers and promotions. Push notifications have proven to be better than email marketing at re-engaging previous store visitors and converting them into customers.

But how does it re-engage with your visitors? Let’s see how it solves a specific retail problem- abandoned carts.

According to Baymard Institute, shoppers abandon their carts 69% of the time.  In other words, if your online store makes $1000 of sales every week, you are losing out on over $2300 USD in abandoned carts. That amounts to a whooping $120,000 worth of lost sales in a year!

With Push Notifications, you can remind your store subscribers about their carts and motivate them to checkout. And abandoned cart reminders is just one of the many ways in which you can use push notifications for marketing your online store. Want to know how? Read on here.

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