A sale is attributed to PushOwl if a subscriber does a purchase within 72 hours after a push notification is delivered/clicked.

PushOwl borrows its revenue attribution model from Display Ads, where the primary purpose is to re-engage your customers. hence we use the impression based attribution for reporting. However we don't charge on revenue but consumption of impressions.

However, in case you want to setup revenue attribution via Google Analytics which is click based. PushOwl by default adds UTM parameters in all push notifications dispatched by our system.

You can use the following UTM parameters to build custom reports in Google Analytics:

  • utm_source: pushowl
  • utm_medium: campaign OR abandoned_cart OR back_in_stock OR price_drop and
  • utm_campaign: contains a unique id. For campaigns it will be campaign id. This will help you make precise reporting for campaigns. Ignore for others.

A step by step instruction to setup Google Analytics can be found here: Setup Google Analytics for PushOwl

Do note that the reports in Google Analytics might differ, due the difference in attribution model. 

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