To receive your notifications, your visitors need to allow notifications through the browser prompt.
The browser prompt pops up when a visitor first comes to your online store. When the visitor clicks on 'Allow' on the browser prompt, they become your subscriber. But if they click on 'Block', it won't be shown to them again.
Using the 2-Step Opt-in method in PushOwl reduces the block rate (clicks on 'Block' instead of 'Allow', compared to the number of your native prompt being shown) and allows you to re-ask for permissions even though a store visitor has not accepted the first time.
The 2-Step Opt-in will show a custom prompt first prior to showing the native prompt for push notifications.
You can enable a customizable prompt, which will be shown to visitors prior to the native browser prompt. By editing the text, CTA and color of the widget to suit your brand, you can potentially attract more people to subscribe to notifications.
Only when the visitor accepts permission to receive notifications on this widget, the native browser prompt will be shown which the visitor can then 'Allow'.
If the visitor, doesn't accept the permission initially, the native browser prompt will not be shown to them, helping you reduce the block rate.
In the case where someone might have blocked notifications initially and now want to subscribe, PushOwl will mention the steps on how they can remove the block and subscribe to your store.
How to enable it:
- Login to PushOwl and navigate to the "Widgets" page
- Select the 2-Step Opt-in and click on "Set Live"
3. You can then customize the various fields available like the title, description, button labels, color, etc to suit your brand and its messaging.