Note: This is still a beta feature, available for Enterprise users. Please contact our Support team to quickly set up A/B testing.

A/B testing is a method of comparing two versions of a marketing campaign against each other to determine which one performs better. You may want to test out what kind of title works better, whether emojis have a higher CTR or not, whether 2 buttons are better than one, and see what tweaks within your web push have a positive impact on your campaign performance. 

How It Works

Currently, this is how A/B testing on PushOwl looks like. Once our support team sets up your A/B testing groups, you will find the two segments on the "Segments" page on your PushOwl dashboard. 

You can follow the same steps as you create a campaign but under "Sending to", pick the group you want to send the campaign to.

To replicate the same campaign that you sent to "Partition A" and make a few changes, you can just click on "Duplicate" under the campaign you just sent/ scheduled.

Once you duplicate the campaign, change the "Sending to" option to "Partition B".

You can find both campaigns sent to the two groups on the "Campaigns" page.

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