PushOwl adds a set of UTM parameters to your notifications by default.

UTM source

The default utm_source for all notifications will be 'pushowl'

UTM medium

Depending on the type of notification, PushOwl will add the following utm_medium parameters:

  • Campaigns: campaign
  • Abandoned cart reminders: abandoned_cart
  • Browse Abandonment: browse_abandonment
  • Shipping notifications: fulfillment_complete
  • Back in stock alerts: back_in_stock
  • Price drop alerts: price_drop
  • Welcome notifications: post_subscription

UTM campaign

All campaigns sent from PushOwl contain a unique campaign ID. If the notification was from a campaign, the utm_campaign contains this campaign ID as the parameter (for example: 325975).
For automations like abandoned cart reminders, browse abandonment, shipping notifications, welcome notification, etc. the utm_campaign is the push notification's source_id, which is the name of the automation (for example: browse_abandonment).

UTM Term

A UTM Term (utm_term) is added for notification types that consist of a sequence of multiple notifications. The UTM Term will then indicate the item in the sequence, for example utm_term=reminder_2.


Frequently Asked Questions

How can I add my own UTM parameter?

If you want to overwrite the default UTM parameters added by PushOwl, simply insert the link with the UTM parameters you want.

Did this answer your question?