PushOwl adds a set of UTM parameters to your notifications by default.
UTM source
The default utm_source for all notifications will be 'pushowl'
UTM medium
Depending on the type of notification, PushOwl will add the following utm_medium parameters:
Campaigns: campaign
Abandoned cart reminders: abandoned_cart
Browse Abandonment: browse_abandonment
Shipping notifications: fulfillment_complete
Back in stock alerts: back_in_stock
Price drop alerts: price_drop
Welcome notifications: post_subscription
UTM campaign
All campaigns sent from PushOwl contain a unique campaign ID. If the notification was from a campaign, the utm_campaign contains this campaign ID as the parameter (for example: 325975).
For automations like abandoned cart reminders, browse abandonment, shipping notifications, welcome notification, etc. the utm_campaign is the push notification's source_id, which is the name of the automation (for example: browse_abandonment).
UTM Term
A UTM Term (utm_term) is added for notification types that consist of a sequence of multiple notifications. The UTM Term will then indicate the item in the sequence, for example utm_term=reminder_2.
Frequently Asked Questions
How can I add my own UTM parameter?
If you want to overwrite the default UTM parameters added by PushOwl, simply insert the link with the UTM parameters you want.