PushOwl adds a set of UTM parameters to your notifications by default.

UTM source

The default utm_source for all notifications will be 'pushowl'

UTM medium

Depending on the type of notification, PushOwl will add the following utm_medium parameters:

  • Campaigns: campaign
  • Abandoned cart reminders: abandoned_cart
  • Browse Abandonment: browse_abandonment
  • Shipping notifications: fulfillment_complete
  • Back in stock alerts: back_in_stock
  • Price drop alerts: price_drop
  • Welcome notifications: post_subscription

UTM campaign

All campaigns sent from PushOwl contain a unique campaign ID. If the notification was from a campaign, the utm_campaign would contain this campaign ID as the parameter.
For automations like abandoned cart reminders, shipping notifications, etc. the utm_campaign includes the push notification's source_id.

How can I add my own UTM parameter?

If you want to overwrite the default UTM parameters added by PushOwl, simply insert the link with the UTM parameters you want.

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