PushOwl adds a set of UTM parameters to your notifications by default.
The default utm_source for all notifications will be 'pushowl'
Depending on the type of notification, PushOwl will add the following utm_medium parameters:
- Campaigns: campaign
- Abandoned cart reminders: abandoned_cart
- Browse Abandonment: browse_abandonment
- Shipping notifications: fulfillment_complete
- Back in stock alerts: back_in_stock
- Price drop alerts: price_drop
- Welcome notifications: post_subscription
All campaigns sent from PushOwl contain a unique campaign ID. If the notification was from a campaign, the utm_campaign contains this campaign ID as the parameter (for example:
For automations like abandoned cart reminders, browse abandonment, shipping notifications, welcome notification, etc. the utm_campaign is the push notification's source_id, which is the name of the automation (for example:
A UTM Term (
utm_term) is added for notification types that consist of a sequence of multiple notifications. The UTM Term will then indicate the item in the sequence, for example
Frequently Asked Questions
How can I add my own UTM parameter?
If you want to overwrite the default UTM parameters added by PushOwl, simply insert the link with the UTM parameters you want.