PushOwl's opt-in feature now offers advanced targeting and trigger options to help you grow your subscriber list more effectively. This guide will walk you through the new settings and how to use them
Targeting via URL
By default, your opt-in flow will appear on your store's landing page. However, you can now customize where your opt-in appears using URL targeting.
Include URLs
Navigate to the "Settings" in your opt-in flow editor
Under "Targeting via URL", check the "Include URLs" box
Use the dropdown to select "Equals" or "Contains" for precise or broad URL matching respectively
Enter the desired URL in the text field and click "Add URL"
Repeat for additional URLs as needed
Exclude URLs
In the same "Targeting via URL" section, check the "Exclude URLs" box
Follow the same process as Include URLs to add pages where you don't want the opt-in to appear
Note:
Exclude URLs take priority over Include URLs. So, if a URL is present in both include and exclude urls, then the opt-in will prioritise exclude URL and the opt-in will not show up
If you don't add a URL in the included URLs, PushOwl's opt-in will trigger on your store's landing page by default
Trigger Options
PushOwl now offers three trigger options to determine when your opt-in flow appears:
Time to Trigger
In the "Settings" tab, go to the "Trigger" section.
Check the "Time to trigger" box.
Set the delay in seconds for desktop and mobile devices separately.
Scroll Depth
Check the "Scroll depth" box in the Trigger section
Select the percentage of page scroll required to trigger the opt-in
Exit Intent
Check the "Exit intent" box to enable this trigger
The opt-in will appear when a visitor shows signs of leaving the page
Note: You can enable multiple triggers. If you do, the opt-in will appear when any of the selected conditions are met.
Multi-Channel Collection
PushOwl now allows for a more flexible opt-in flow across multiple channels (email, SMS, and web push):
If a visitor dismisses one channel's opt-in, the next channel's opt-in will still appear
This increases the chances of collecting subscribers across different channels
Customise the order and appearance of each channel in your opt-in flow editor
Best Practices
Test different combinations: Experiment with various targeting and trigger settings to find what works best for your store
Be mindful of user experience: While it's important to grow your list, avoid overwhelming visitors with too many opt-in prompts
Use relevant messaging: Tailor your opt-in copy to match the pages where it appears for higher conversion rates
Monitor performance: Regularly check your opt-in analytics to see how your settings are performing and adjust as needed
By leveraging these new targeting and trigger features, you can create a more effective opt-in strategy that grows your subscriber list while providing a better experience for your store visitors.