Want to show different subscription prompts to different shoppers? PushOwl's trigger settings, URL controls, and device targeting work together to help you create smart, non-competing opt-ins. Let's break it down.
How Trigger Settings Work
Time Spent on Page
What it is: Shows your opt-in after a visitor has been on your page for a specific duration.
Best for:
Engaging browsers who show genuine interest
Giving shoppers time to understand your brand
Reducing interruptions to the shopping experience
Pro tip: Start with 30 seconds and adjust based on your average session duration.
Exit Intent
What it is: Triggers your opt-in when a shopper moves their cursor to leave the page.
Best for:
Cart abandonment prevention
Last-chance offers
Capturing leaving visitors
Pro tip: Use compelling "wait!" messaging to grab attention.
Scroll Depth
What it is: Displays your opt-in after a visitor scrolls to a certain percentage of the page.
Best for:
Engaging with invested readers
Product pages where details matter
Blog or content-heavy pages
Pro tip: 50-75% scroll depth often indicates genuine interest.
Controlling Where Opti-ns Appear
Inclusion URLs
What it is: Specific pages where you want your opt-in to appear.
Examples:
/collections/* (all collection pages)
/products/* (all product pages)
Specific landing pages
Exclusion URLs
What it is: Pages where you don't want your optin to appear.
Examples:
/pages/contact
/cart
/collections/sale
Device-Specific Targeting
Desktop and Mobile: Shows on all devices
Desktop Only: Perfect for detailed, larger opt-ins
Mobile Only: Best for simplified, thumb-friendly designs
Understanding Priority and Overlap
PushOwl prevents multiple opti-ns from appearing simultaneously using these rules:
Most specific matching URL wins
Device-specific optins take precedence over general ones
Time-based triggers are evaluated before scroll or exit intent
Real-World Example: The Smart Setup
Here's how a clothing store might set up multiple opti-ns:
Homepage New Visitor Opt-in
Trigger: 30 seconds time on page
URLs: Homepage only
Device: All devices
Purpose: General newsletter signup
Product Browser Opt-in
Trigger: 75% scroll depth
Include URLs: /collections/, /products/
Device: Desktop only
Purpose: Product-specific alerts
Mobile Cart Saver
Trigger: Exit intent
Include URLs: /cart
Device: Mobile only
Purpose: Abandon cart prevention
Sale Page Special
Trigger: Immediate
Include URLs: /collections/sale
Exclude URLs: /cart
Device: All devices
Purpose: Urgent deals
Pro Tips for Success
Start Simple: Begin with 2-3 opt-ins and expand based on data
Test Your Rules: Always preview your optins in different scenarios
Monitor Performance: Track which combinations drive the highest conversion
Update Regularly: Adjust triggers based on your analytics
Think User Journey: Map optins to different stages of shopping
Need help setting up your trigger rules? Contact our support team for personalized assistance.