Gone are the days of one-size-fits-all subscription popups. With PushOwl's new multiple opt-ins feature, you can now create targeted subscription experiences that connect with different segments of your shoppers. Let's dive into how this works and explore some powerful ways to use it.
New Targeting Features at Your Fingertips
1. Trigger Settings
Control exactly when your opt-ins appear:
Time spent on page: Engage shoppers after they've explored your site
Exit intent: Catch shoppers before they leave
Scroll depth: Connect when they're most invested in your content
2. URL Controls
Define where your opt-ins show up:
Inclusion URLs: Specify pages where you want the opt-in to appear
Exclusion URLs: List pages where you don't want the opt-in to show
3. Device Targeting
Tailor your approach based on how shoppers browse:
Desktop and mobile
Desktop only
Mobile only
Real-World Examples
Example 1: The Category Expert
Imagine you run a beauty store. Here's how you could set up targeted optins:
Skincare Collection Pages:
Trigger: 50% scroll depth
Include URLs: /collections/skincare/*
Device: All devices
Message: "Want personalized skincare recommendations? Subscribe for expert tips!"
Makeup Collection Pages:
Trigger: Exit intent
Include URLs: /collections/makeup/*
Device: All devices
Message: "Don't miss our weekly makeup tutorials! Subscribe now."
Example 2: The Device-Smart Retailer
Here's how you could create different experiences for mobile and desktop shoppers:
Desktop Experience:
Trigger: 30 seconds time on page
Device: Desktop only
Include URLs: Homepage and collection pages
Message: "Join our VIP list for exclusive early access to sales! Plus, get 10% off your first purchase."
Bonus: Add a rich image since you have more screen space
Mobile Experience:
Trigger: 75% scroll depth
Device: Mobile only
Include URLs: Homepage and collection pages
Message: "Quick! 👋 Text SAVE to subscribe & get 10% off"
Bonus: Keep it compact and thumb-friendly
Pro Tips for Success
Avoid Overlap: Use URL controls and device targeting to ensure shoppers don't see multiple opt-ins at once
Test Timing: Start with conservative trigger settings and adjust based on data
Monitor Performance: Track which combinations drive the highest subscription rates
Keep Mobile Simple: Remember that mobile users have limited screen space and attention
Start creating your targeted opti-ns today. Log in to your PushOwl dashboard and explore these new features under the Opt-ins section.