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Build your first Brevo PushOwl popup in 7 quick steps

From scratch to Live: a 5-minute walkthrough of the campaign wizard.

Written by Engineering team

TL;DR. From scratch to Live, a multi-channel popup takes about 5 minutes through the campaign wizard.

Before you start

  1. Have at least one discount code ready in Shopify (or skip the reward step).

  2. Decide which channels you want to collect: Email, SMS, Web Push, or any combination.

Step 1: Pick a template

In the dashboard, go to Forms > Campaigns > Create campaign. Pick Overlay popup (other types are coming).

You'll see a template grid: Studio, Minimal, Promo, and more. Click one to preview, then click Next to use it.

Wizard step 1: template selection, with Studio chosen

Step 2: Brand your popup

Set the popup's primary color, font, and logo. Settings here apply globally to every step in the popup; you can tweak per-step in the editor later.

To add a logo:

  1. Click Add logo.

  2. Paste a public image URL (Shopify file URL, ImageKit URL, etc.).

Wizard step 2: theme customization

Step 3: Position the teaser

The Teaser is the small tab that floats on the page before the visitor opens the full popup. Choose its position (corner of the screen) and whether to show it before the popup auto-opens.

Wizard step 3: teaser position and behavior

Step 4: Choose the first step

Decide what visitors see when the popup opens. Most common picks:

  • Micro Commitment (a low-friction yes/no question, e.g. "Want a discount?").

  • Email (jump straight to email collection).

  • Gamification (start with the game).

Wizard step 4: choose which step kicks off the popup

Step 5: Pick collection channels

Turn on one, two, or all three: Email, Phone / SMS, Web Push. The wizard adds a step per channel in the order you pick.

Wizard step 5: collection step with Email, SMS, and Web Push all enabled

Step 6: Add a reward

Reward the visitor for subscribing:

  • Static discount code (one code for everyone, e.g. WELCOME10).

  • Unique-per-subscriber code from a discount pool (each subscriber gets a different code).

  • No reward: skip this step.

Wizard step 6: reward step with a static discount code selected

Step 7: Set basic triggers

When should the popup appear?

  • Wait time: seconds on page before the popup opens.

  • Scroll depth: percentage scrolled before the popup opens.

  • Exit intent: open just before the visitor leaves.

You can layer more advanced rules later in the Targeting dialog.

Wizard step 7: basic trigger settings

You're in the editor

Click Save to land in the drag-and-drop editor. From here:

  • Reorder steps in the left sidebar.

  • Click any element on the canvas to edit copy, color, or button label.

  • Click + Add step to add more steps (e.g. a Custom screen).

  • Click Publish in the top right to go Live.

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