Brevo PushOwl connects to two Yotpo products, and you activate each one separately from Settings → Integrations.

Yotpo Loyalty & Referrals syncs points, tiers, rewards and referral data into Brevo. Yotpo Reviews sends review activity into Brevo, such as a new review or an order becoming eligible for a review request. You can use both in email and SMS automations, as well as in segments.

Yotpo Loyalty Integration

Yotpo Loyalty syncs your customers' loyalty and referral program data into Brevo. You can then segment and automate based on points, tiers, referrals and rewards.

Before you begin
The Yotpo Loyalty & Referrals app must be installed and active in your Shopify store.

🔧 How to Set Up the Integration

Log in to your Brevo PushOwl dashboard.
Complete email onboarding (if you haven't already). Your email setup has to be complete before you connect Yotpo.
Go to Integration settings. In the dashboard, open Settings → Integrations.
Activate Yotpo Loyalty. Find the Yotpo Loyalty tile and click Activate. A popup will ask you to connect your Yotpo account.
Authorize via OAuth. Click Authorize to connect your Yotpo account with Brevo PushOwl. You won't need an API key. Once you authorize, real-time sync starts and your existing loyalty data begins importing automatically.

Historical sync

When you connect, Brevo PushOwl imports the loyalty and referral data your existing members already have in Yotpo. You can segment on points balance, tier or referrals from day one, instead of waiting for each customer's next loyalty event.

Historical sync fills the same contact attributes as real-time sync (see the table below). It runs by itself once you authorize, with nothing to export or upload.

Real-time loyalty events reach Brevo as Yotpo sends them.

Use-cases

Loyalty-based automation
- Send automated campaigns when customers earn points, redeem rewards, or reach a new tier.
Personalized reward messages
- Show a customer's points balance, tier or referral count directly in your email or SMS templates.
Referral campaigns
- Use the synced YOTPO_REFERRAL_CODE or YOTPO_REFERRAL_LINK to send personalized referral invitations and reminders.
Segmentation for retention
- Segment contacts on attributes such as:
  - Total Points Balance
  - VIP Tier Name
  - Total Purchases
  - Completed Referrals

Channels

You can use Yotpo loyalty and referral data in email and SMS Flows. Other channels aren't supported yet.

Contact Attributes Synced (Yotpo → Brevo)

These attributes are stored on Brevo contacts and can be used for segmentation and personalization. Both real-time sync and historical sync fill them.

Attribute Name	Type	Description
YOTPO_POINTS_BALANCE	Float	Current available points balance
YOTPO_POINTS_EARNED	Float	Total lifetime points earned
YOTPO_REFERRAL_CODE	Text	Customer referral code
YOTPO_REFERRAL_LINK	Text	Shareable referral link
YOTPO_TIER_NAME	Text	Current loyalty / VIP tier
YOTPO_TOTAL_SPEND_CENTS	Float	Lifetime spend (in cents)
YOTPO_TOTAL_PURCHASES	Integer	Total purchases
YOTPO_REFERRALS_COMPLETED	Integer	Completed referrals
YOTPO_VIP_TIER_EXPIRATION	Date	Tier expiration date
YOTPO_BIRTHDAY	Text	Birthday (MM-DD)
YOTPO_ANNIVERSARY	Text	Anniversary (MM-DD)
YOTPO_OPT_IN	Boolean	Loyalty enrollment status
YOTPO_OPT_IN_DATE	Date	Loyalty enrollment date
YOTPO_POINTS_EXPIRE_AT	Date	Points expiration date
YOTPO_NEXT_POINTS_EXPIRE_ON	Date	Next points expiration date
YOTPO_NEXT_POINTS_EXPIRE_AMOUNT	Float	Points expiring next
YOTPO_TIER_ACTIONS_POINTS_EARNED	Float	Tier points earned
YOTPO_TIER_ACTIONS_AMOUNT_SPENT_CENTS	Float	Tier spend amount
YOTPO_TIER_ACTIONS_PURCHASES_MADE	Integer	Purchases contributing to tier
YOTPO_TIER_ACTIONS_REFERRALS_COMPLETED	Integer	Referrals contributing to tier
YOTPO_TIER_MAINTENANCE_POINTS_NEEDED	Float	Points needed to maintain tier
YOTPO_TIER_MAINTENANCE_AMOUNT_CENTS_NEEDED	Float	Spend needed to maintain tier
YOTPO_TIER_MAINTENANCE_PURCHASES_NEEDED	Integer	Purchases needed to maintain tier
YOTPO_TIER_MAINTENANCE_REFERRALS_NEEDED	Integer	Referrals needed to maintain tier
YOTPO_TIER_UPGRADE_POINTS_NEEDED	Float	Points needed for next tier
YOTPO_TIER_UPGRADE_AMOUNT_CENTS_NEEDED	Float	Spend needed for next tier
YOTPO_TIER_UPGRADE_PURCHASES_NEEDED	Integer	Purchases needed for next tier
YOTPO_TIER_UPGRADE_REFERRALS_NEEDED	Integer	Referrals needed for next tier

Event-Level Attributes

On top of contact attributes, each tracked event carries event-level properties. You can use them to personalize the email and SMS messages sent by a specific Flow.

These attributes are available under yotpo_event, and each one is included only when it applies to the event.

Attribute Name	Type	Description	Typical Event (in Brevo)
`yotpo_reward_points`	Number	Points awarded by the perk	`yotpo_loyalty_points_earned`
`yotpo_perk_history_title`	Text	Title / label of the perk in history	`yotpo_loyalty_points_earned`
`yotpo_reward_text`	Text	Coupon / reward code text	`yotpo_loyalty_redemption_created`
`yotpo_redemption_option_name`	Text	Name of the redemption option (e.g. "10% Off")	`yotpo_loyalty_redemption_created`
`yotpo_redemption_option_amount`	Number	Value / amount of the redemption option	`yotpo_loyalty_redemption_created`
`yotpo_redemption_option_description`	Text	Description of the redemption option	`yotpo_loyalty_redemption_created`
`yotpo_new_tier_name`	Text	Name of the newly earned tier	`yotpo_loyalty_tier_earned`
`yotpo_new_tier_points_multiplier`	Number	Points multiplier of the new tier	`yotpo_loyalty_tier_earned`
`yotpo_old_tier_name`	Text	Name of the previous tier	`yotpo_loyalty_tier_earned`, `yotpo_loyalty_tier_lost`
`yotpo_referral_link`	Text	Customer referral link	`yotpo_loyalty_referral_share`
`yotpo_referral_code`	Text	Referral code (string format for share events)	`yotpo_loyalty_referral_share`, `yotpo_loyalty_referral_product_share`
`yotpo_product_referral_link`	Text	Product-specific referral link	`yotpo_loyalty_referral_product_share`
`yotpo_product_name`	Text	Referred product name	`yotpo_loyalty_referral_product_share`
`yotpo_product_image_url`	Text	Referred product image URL	`yotpo_loyalty_referral_product_share`
`yotpo_points_needed`	Number	Remaining points required (points reminder)	`yotpo_loyalty_points_reminder`
`yotpo_points_previous_balance`	Number	Points balance before the change	`yotpo_loyalty_points_changed`
`yotpo_points_current_balance`	Number	Points balance after the change	`yotpo_loyalty_points_changed`
`yotpo_points_difference`	Number	Net change in points	`yotpo_loyalty_points_changed`
`yotpo_points_changed_reason`	Text	Reason the points changed	`yotpo_loyalty_points_changed`
`yotpo_next_points_expire_on`	Date	Date when the next points batch expires	`yotpo_loyalty_expiration_reminder`
`yotpo_next_points_expire_amount`	Number	Amount of points expiring next	`yotpo_loyalty_expiration_reminder`
`yotpo_days_to_point_expiration`	Number	Days remaining until next points expiration	`yotpo_loyalty_expiration_reminder`

Note:
The full Yotpo customer object is also passed with each event under yotpo_customer. Every field is prefixed with yotpo_ (for example yotpo_points_balance or yotpo_email) for advanced personalization.

Events Tracked from Yotpo → Brevo (via Webhooks)

Note:
All Yotpo loyalty webhook topics arrive in Brevo with a uniform yotpo_loyalty_ event prefix.
The Yotpo Topic(s) column shows the original webhook event sent by Yotpo. The Event Name (in Brevo) column shows the event you'll pick when building a Flow.
Some legacy (swell/*) and newer (loyalty/*, yotpo/*) topics map to the same Brevo event.

Category	Yotpo Topic(s)	Event Name (in Brevo)	Trigger Description
Account	`swell/account/created`	`yotpo_loyalty_account_created`	When a loyalty account is created
Loyalty	`loyalty/custom/reward/created`	`yotpo_loyalty_custom_reward_created`	When a custom reward is created
Loyalty	`loyalty/donation/created`	`yotpo_loyalty_donation_created`	When a donation reward is created
Loyalty	`loyalty/opt_in`	`yotpo_loyalty_opt_in`	When a customer opts into the loyalty program
Loyalty	`loyalty/opt_out`	`yotpo_loyalty_opt_out`	When a customer opts out of the loyalty program
Anniversary	`swell/customer/anniversary`, `loyalty/customer/anniversary`	`yotpo_loyalty_customer_anniversary`	On customer's loyalty anniversary
Anniversary	`swell/anniversary/captured`, `loyalty/anniversary/captured`	`yotpo_loyalty_anniversary_captured`	When anniversary milestone is captured
Birthday	`swell/customer/birthday`	`yotpo_loyalty_customer_birthday`	When customer's birthday is registered
Birthday	`swell/birthday/captured`	`yotpo_loyalty_birthday_captured`	When birthday reward is issued
Points	`swell/points/changed`	`yotpo_loyalty_points_changed`	When points balance changes
Points	`swell/points/earned`	`yotpo_loyalty_points_earned`	When points are earned
Points	`swell/points/reminder`	`yotpo_loyalty_points_reminder`	Reminder about customer points
Redemption	`swell/redemption/created`	`yotpo_loyalty_redemption_created`	When a reward is redeemed
Redemption	`swell/redemption/reminder`	`yotpo_loyalty_redemption_reminder`	Reminder before redemption expires
Tier	`swell/tier/earned`	`yotpo_loyalty_tier_earned`	When a customer earns a new tier
Tier	`swell/tier/lost`	`yotpo_loyalty_tier_lost`	When a customer loses a tier
Tier	`swell/tier/status/changed`	`yotpo_loyalty_tier_status_changed`	When a customer's tier status changes
Referral	`swell/referral/completed`, `yotpo/referral/completed`	`yotpo_loyalty_referral_completed`	When a referral is completed
Referral	`swell/referral/share`	`yotpo_loyalty_referral_share`	When a referral link is shared
Referral	`yotpo/referral/shared`	`yotpo_loyalty_referral_shared`	When a referral is shared
Referral	`swell/referral/share/reminder`	`yotpo_loyalty_referral_share_reminder`	Reminder to share a referral link
Referral	`loyalty/referral/product_share`	`yotpo_loyalty_referral_product_share`	When a product referral is shared
Referral	`loyalty/referral/product_share/reminder`	`yotpo_loyalty_referral_product_share_reminder`	Reminder to share a product referral
Expiration	`loyalty/expiration/reminder`	`yotpo_loyalty_expiration_reminder`	Reminder before points or rewards expire

Disconnecting or uninstalling

If you uninstall Brevo PushOwl from Shopify, the Yotpo Loyalty connection is cleaned up automatically. Brevo PushOwl unregisters its webhook at Yotpo, so loyalty events stop arriving in Brevo. Its access to your Yotpo account is revoked too, and Yotpo's dashboard will show the integration as disconnected. You don't need to do anything on the Yotpo side.

Contact attributes that were already synced stay on your Brevo contacts.

Yotpo Reviews Integration

Connect Yotpo Reviews with Brevo PushOwl to trigger email and SMS automations from your customers' review activity. You can request a review as soon as an order is fulfilled or delivered, and follow up with customers after they leave feedback.

Before you begin
The Yotpo Reviews app must be installed and active in your Shopify store. If it isn't, review events won't sync.During setup you'll be asked to sign in to the Yotpo account linked to this store.

What does this integration do?

When you connect, Brevo PushOwl registers a webhook with Yotpo for you. From then on, Yotpo sends review events to Brevo in real time. Setup uses a secure OAuth connection, so there's no API key to find or paste.

Every event is available as a trigger in your automations. Events also carry the review score, so you can build segments based on how customers rated you.

🔧 How to Set Up the Integration

Log in to your Brevo PushOwl dashboard.
Complete email onboarding (if you haven't already). Your email setup in Brevo PushOwl has to be complete before you continue. [CONFIRM: is SMS onboarding also required to use these events in SMS flows?]
Go to Integration settings. Open Settings → Integrations.
Activate Yotpo Reviews. Find the Yotpo Reviews tile and click Activate. A popup will ask you to connect your Yotpo account.
Authorize the connection. Click Authorize and sign in to Yotpo. Review events start syncing right away, with nothing else to configure.

What can you do with this integration?

Request reviews at the right moment
Start a flow when an order becomes eligible for a review. You can use fulfillment or delivery as the trigger, depending on when you want the request to go out.

Thank customers who leave a review
Send a thank-you email or SMS when a new review comes in. Many brands add a discount code here or use the moment to start a cross-sell flow.

Respond when a review changes
If a customer edits their review, trigger a follow-up. This helps most when a positive review turns negative and your team wants to reach out quickly.

Segment customers by rating
Group customers by the score they gave. Happy reviewers can go into referral or UGC campaigns. Unhappy ones can get a service recovery message before they churn.

Review Events Synced to Brevo

Event	Triggers when
`review_request.eligible.on_fulfillment`	A product becomes eligible for a review request after the order is fulfilled
`review_request.eligible.on_delivery`	A product becomes eligible for a review request after the order is delivered
`review_submitted`	A customer submits a new review
`review_updated`	A customer edits an existing review
`review_submitted_positive`	A review is submitted with a score above 3
`review_submitted_negative`	A review is submitted with a score of 3 or lower