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How to Create SMS Automations with Shopify Flow & PushOwl

You can now build fully automated SMS workflows using Shopify’s Flow app together with PushOwl.

Engineering avatar
Written by Engineering
Updated this week

Follow these simple steps to trigger SMS messages (for example, on new orders) without writing a single line of code.


Prerequisites

  1. PushOwl App Installed

    Make sure PushOwl is installed in your Shopify store. If it is not installed, we will ask you to install PushOwl

  2. SMS Service Onboarded & Plan Active

    In PushOwl, complete SMS onboarding and purchase an SMS plan.

    If you haven’t done this yet, you’ll be prompted during setup.


🚀 Step-by-Step Guide

1. Open the Flow App

From your Shopify admin, go to AppsFlow.

2. Create a New Workflow

Click Create workflow on the Flow home screen.

3. Select Your Trigger or choose from template

Select your trigger

  1. Click Select a trigger

  2. Search for Order Created (or type any trigger you need)

  3. Select Order created

    This will fire your workflow every time a new order is placed.

Choose a prebuilt template

  1. Click on Browse template

  2. Search for Order Created (or type any trigger you need)

4. Add the PushOwl SMS

  1. On the next screen, click on App and Search for PushOwl in the app list

  2. Select Send SMS Text Message

    If PushOwl isn’t installed yet, you’ll see an Install PushOwl button.

    Click it and return to Flow when installation completes.

5. Onboard to SMS (If Needed)

If you haven’t finished SMS onboarding, Flow will prompt you to:

  • Authorise PushOwl to send SMS

  • Pick a sender name / Sender ID

  • Purchase an SMS plan

Once that’s done, return to Send SMS Text Message in your Flow action.

6. Configure Your SMS

Fill in the fields:

  • Recipient phone number (e.g. {{ order.phone }})

  • Sender name (your store or brand)

  • Message body (use Liquid variables like {{ order.name }})

Tip: Personalize your message with dynamic order details for higher engagement.

7. Enable & Save Your Workflow

  1. Toggle Enable automation

  2. Click Save

Your workflow is now live! Every time the trigger fires, PushOwl will send an SMS according to your settings.


✅ Testing & Troubleshooting

  • Test an order: Place a test order in your store and confirm you receive the SMS.

  • Error “PushOwl not found”:

    • Go back to Shopify Apps → Install PushOwl.

    • Refresh Flow → Re-add the Send SMS action.

  • Error “SMS plan required”:

    • In PushOwl, complete SMS onboarding and buy a plan.

    • Return to Flow and resume configuration.


🎉 You’re All Set!

You’ve just created a seamless SMS automation using Shopify Flow and PushOwl. Now sit back and watch your messages fire—perfectly timed and personalized—every time your chosen trigger occurs.

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