Segments is an enterprise feature. With this feature, you can divide your subscriber base into groups based on their behavior, device type or anonymity. You can craft notifications specific to the particular group of subscribers that you want to market to and maximise your marketing efforts.

Follow this helpdesk to understand how to use segmentation when crafting web push notifications.

Default Segments

These are the 6 default segments that are readily available for merchants to use:

1. All Subscribers
This segment consists of all your subscribers

2. Anonymous Subscribers
Subscribers whose personal details are unknown. These are people who haven’t purchased from your store.

3. Android Subscribers
Subscribers using Android devices

4. Windows Subscribers
Subscribers using Windows devices

5. New Subscribers
Subscribers gained in the last 30 days

6. Identified Subscribers
Subscribers whose personal details are known. These include people who have bought from you.

Custom Segments You Can Request

You can request the following custom segments with our support team and they'll set up the segments right away. These custom segments are dynamic.

Location-Based Segments

1. City-based segment
Segment targetting subscribers in a specific city
Example: Subscribers who live in London.

2. Country-based segment
Segment targetting subscribers in a specific country.
Example: Subscribers who live in France.

3. Region-based segment
This segments lets you target subscribers based on their region/ state.
Example: Subscribers who live in Florida.

4. Zip-code based subscriber segment
In this segment, you can target subscribers who are located within radius miles of a zip-code.
Example: Subscribers in zipcode 10036 (can be used if you have a brick-and-mortar store or a pop-up)

5. Exclude location segment
You can send web push notifications to a segment that excludes subscribers from a specific location.
Example: All subscribers except those who live in US and Canada.

Segments for Customers & Non-Purchasers 

1. 'Bought in the last' segment
In this segment, target subscribers who brought from you in the last 'n' number of days.
Example: Subscribers who bought from the store in the last 10 days.

2. 'Bought before' segment
Use this segment to target subscribers who bought more than 'n' number of days ago.
Example: Subscribers who bought more than 20 days ago.

3. 'Didn't buy within the last' segment
Send web push campaigns to subscribers who haven't bought in the last 'n' number of days. Use this to bring back old customers to shop from you.
Example: Subscribers who haven't bought in the last 45 days.

4. Customer tag segment
Use this segment to send web push campaign to a subscriber with a customer tag you've used on your Shopify dashboard.
Example: Subscribers with the customer tag "returning".

5. Bought within a time frame segment
Use this segment to send web push campaign to customers who bought from your store within a time frame.
Example: Subscribers who bought from the store from 30 to 60 days ago.

6. Bought from a collection segment
Send web push campaigns to subscribers who have bought from a specific collection on your store.
Example: Subscribers who bought from "shirts" collection.

Note: Product purchase based segments will be launched soon.

Segments on Subscription History

1. 'Subscribed within the last' segment
Use this segment to target subscribers who subscribed in the last 'n' number of days.
Example: Subscribers who subscribed in the last 30 days.

2. Subscribed within a time frame segment
Use this segment to send web push notifications to subscribers who subscribed within a date range.
Example: Subscribers who subscribed from 30 to 60 days ago

3. 'Subscribed more than x days ago' segment
Use this segment to send web push notifications to subscribers who subscribed more than x days ago.
Example: Subscribers who subscribed more than 60 days ago.

Segments on Notification Click History

1. Click-based segment
Segment your subscribers by those who clicked on your notifications in the last 'n' days.
Example: Subscribers who clicked on a notification in the last 15 days.

2. Last clicked segment
Segment your subscribers by those who last clicked a notification more than ‘n’ days ago.
Example: Subscribers who clicked a notification more than 30 days ago.

3. Number of times clicked segment
Segment your subscribers by those who clicked at least X times in the last y days.
Example: Subscribers who clicked 5 times in the last 15 days.

A/B Testing Segments

Test your web push campaigns to optimize them for increased conversions. Read more about A/B testing on PushOwl here.

1. Partition "A" for A/B testing
2. Partition "B" for A/B testing

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