When you are managing a global brand, you're bound to get subscribers from all over the world. Let's say you send out a notification at 5 PM local time in your timezone. But since your subscribers are spread across the globe. 5 PM for you might be 2 AM for a few, 2 PM for some others and anything in between for the rest.
Enter Smart Delivery.
With Smart Delivery, PushOwl will optimize the engagement of your notifications by delivering notifications to your subscribers based on their browsing patterns and the timezone they are in. This will help maximize the delivery and click rates of your notifications.
While sending a notification, just enable Smart Delivery and PushOwl will do the rest.