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Create an ad from a web push campaign

Turn a sent web push campaign into a static or UGC ad in Ad Studio, straight from your campaign list.

Written by Engineering team

You can start an ad straight from a web push campaign you've already sent. Ad Studio uses the notification's copy, image and link as the starting point, so you don't have to rebuild the creative from scratch.

When to use this

  • A push performed well and you want to run the same offer as an ad

  • You want your ad to match a notification you've already sent

  • You want to skip writing the offer and discount code into the ad by hand

Steps

  1. In your PushOwl dashboard, go to your web push campaigns list.

  2. Find a sent campaign.

  3. Click Create Ad on the campaign card and choose Create Static Ad or Create UGC Ad.

  4. Ad Studio opens with that campaign selected.

  5. Check the product Ad Studio picked from the notification's link. If the link points to a collection or your home page, choose the product you want to promote.

  6. Choose your settings and click Generate.


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What carries over from the campaign

Static ad

  • The notification's title, message and image, used as the reference and guidelines

  • The discount code, if the push has one, shown on the ad exactly as written

  • The notification's language

Only offers, discounts, codes and deadlines that appear in your notification are used. Ad Studio doesn't invent new ones. Product, settings and credits work the same as any other static ad.

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