TL;DR. Gamification step types turn a static popup into a game. Visitors play, win a prize, get a discount code. Higher conversion, higher perceived value.
Three game types
Spin-to-Win
A wheel divided into wedges. The visitor clicks Spin, the wheel rotates, and lands on one wedge.
Best for: maximizing perceived randomness ("I won a 25% code!").
Set up: define 4 to 8 wedges, each with a prize (discount %, free shipping, free product) and a probability weight. Higher-weight wedges are picked more often; lower-weight wedges are rarer "jackpot" prizes.
Scratch Card
A scratch-off card that reveals the prize underneath when the visitor swipes or clicks.
Best for: a tactile feel, especially on mobile.
Set up: define the prize that's revealed. Optionally vary by visitor (e.g. higher discount for returning visitors).
Mini Quiz
A short multiple-choice quiz (typically 2 to 3 questions). The visitor's answers determine the prize and / or segment them.
Best for: collecting preference data (e.g. "are you shopping for yourself or as a gift?") while gamifying the experience.
Set up: write 2 to 3 questions with 3 to 4 answers each. Map answer combinations to prizes or subscriber list assignments.
Add a gamification step
In the editor, click + Add step.
Pick Spin-to-Win, Scratch Card, or Mini Quiz.
Configure the game's settings in the right sidebar (wedges, prizes, copy).
Where the discount comes from
Gamification steps pair with a Reward / Thank You step right after them. The Reward step shows the prize the visitor "won":
Static: every win gives the same code (rare; defeats the game's point).
Per-wedge static codes: each Spin wedge has its own discount code.
Unique-per-subscriber from a pool: each subscriber gets a unique code from a pool (best for high-value prizes).
See Step types, multi-channel collection, and rewards for discount pool setup.
Probabilities and fairness
For Spin-to-Win, the wheel is probability-weighted, not visually fair. A "60% off" wedge can be configured to land 1% of the time even if it takes 1/8 of the visual area. Adjust the weight field per wedge.
Legal consideration. US and EU consumer law generally requires you to disclose odds for games of chance. If your spin's odds are heavily skewed (e.g. 90% chance of 5% off, 1% chance of 50% off), include a fine-print link to the rules. Check your local regulations or consult a legal advisor for your specific situation.
Best practices
Show the prize before play: list the possible prizes (or wedges) before the visitor commits, so they know what they're playing for.
Collect the email before the game: visitors expect a clear value exchange. Asking for the email first feels fairer and builds trust.
Use unique codes for high-value wins: a 50%-off code spreading on Reddit kills your margin. Unique pool codes can't be shared.