Why This Matters
PushOwl uses Shopify app pixels to track customer actions like page views, add to cart, checkout, and purchase. These events allow us to send messages at the right time, improve message accuracy, maintain healthy abandoned cart recovery (ACR), and drive more sales for your store.
If pixel access is “Optimized", some events may not reach PushOwl. This can reduce performance and impact your results.
What Setting Should I Use?
Setting | Impact |
Always on | All events reach PushOwl. Best performance. |
Optimized | Some events may be blocked. Reduced accuracy. |
Restricted | Many events blocked. Missing data likely. |
Recommended: Always on ensures PushOwl receives all required events without interruption.
Not recommended: Optimized or restricted access may block some events and cause missing data.
How to Set Pixel Access to Always On
Follow these steps in your Shopify admin:
Go to Settings in Shopify
Click Customer events
Open the App pixels tab
Find PushOwl in the list
Click the data access setting shown in the Data column
Select Always on
Click Apply
Your pixel access is now set correctly.
Watch the Step-by-Step Video
How to Confirm It's Working
After updating your settings, you should notice:
Events start flowing normally
Message timing improves
ACR stabilizes or improves
If you still see issues, our support team can help.
If you're unsure or something doesn't look right:
Reach out to PushOwl support
Share a screenshot of your Customer events → App pixels page
We'll take it from there.