The ‘Advanced’ section on the gives you more options to further enhance and customize your campaign.

Schedule

When you’re managing an online store, there are way too many things to do and not enough time to do them in. To make life easier for yourself, you can use the ‘Schedule’ option to create and schedule your campaigns ahead of time.

Here’s how you can schedule a campaign:

1. Select ‘Advanced’ to expand the section, after you have created your campaign.

2. Click on the switch next to ‘Schedule’ to enable it.

3. Select the date and time field to open the date picker.

4. Click on the date you want to schedule your campaign for. This will open the time picker.

5. Click on the hour and minute for the scheduled date.

6. Click on ‘Schedule.’

Your scheduled campaign will now appear in the ‘Scheduled Campaigns’ section at the top of the ‘Campaigns’ page. Here, you’ll see a countdown to the scheduled date and time next to the preview of your campaign. You’ll also have options to Edit, Cancel or Duplicate your scheduled campaign.

Do a Flash Sale

Subscribers can receive notifications on their devices only if their device is connected to the internet. Let’s say you want to run a 24-hour flash sale on your store and you send a campaign about it to your subscribers.

For all the subscribers whose devices are connected to the internet will receive your notification immediately. But what about the subscribers who come online after the flash sale is already over? They will end up receiving a notification for a flash sale which is no longer live, creating a bad customer experience for the subscriber, and a poor user experience for you.

That’s where the to ‘Do a Flash Sale’ comes in handy. Set the date and time when you want to campaign to stop being delivered, and PushOwl will ensure that any subscribers whose devices come online after the expiry time has passed, will not receive the notification.

Here’s how you can schedule a campaign:

1. Select ‘Advanced’ after you have created your campaign.

2. Click on the switch next to ‘Do a Flash Sale’ to enable it.

3. Select the date and time field to open the date picker.

4. Click on the date on which your campaign should expire. This will open the time picker.

5. Click on the hour and minute for expiry.

6. Click on ‘Send’ to dispatch the campaign.

Smart Delivery

If you’re operating an online store with customers all over the world, sending a campaign to your subscribers will be tricky. While some of them will receive it during the day, it will be night time for the subscribers on the opposite side of the globe.

Furthermore, different people have different purchasing behaviors. Some prefer to do their shopping during the day, while others might be doing it in the evening or at night. So what can be done to improve engagement & conversions in such situations?

The solution is ‘Smart Delivery’, which available on the Enterprise plans.

Smart Delivery uses machine learning to figure out when your subscribers are active and likely to engage with your notification. Using this data, it breaks down the campaign delivery over a 24 hour period (depending on when you subscriber is most likely to be active), instead of sending it immediately to everyone. This ensures that you get more engagement and conversions with your campaigns.

To enable Smart Delivery, simply click on the switch next to it.

Did this answer your question?